ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Depending on the expert you’re following and the product you’re mapping, the design will be different. CXL has a very in-depth article on how to do that here.

Customer 130

Customer Channel Design Retention 130

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Regarding the B2B model, we had to start reaching out to prospects to get feedback and this actually helped us shape our B2B product. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Seed Money DC Software Review 150

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Nothing made any difference. Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JULY 26, 2016

If you’re building a startup, you’re likely to be in one of these two situations: Launching and selling a new product that nobody’s ever heard about, and probably don’t even know they need, or… Improving an existing product or service, which means that you’re going head on against someone with more traction, people, and money than you.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. July 15, 2009 11:18 PM markmontgomery said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. This kind of result is typical when you ship a redesign of some part of your product. Without split-testing, your product tends to get prettier over time. First of all, why split-test? One last note on reporting.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. And the product that “talked to me&# , the loudest and most seductively, was the one that went home with me.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 18, 2008

You can find out what it would take for them to adopt your product, and then follow up a week later and see if they did. Same with finding out what it would take to get them to recommend your product to a friend. My background isnt metrics, but we came to it as a matter of practicality. You can even meet the friend.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Professionals Musings

APRIL 4, 2015

Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business? Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

ConversionXL

AUGUST 27, 2015

How can you tell what caused that – optimization, SEM, seasonality, word-of-mouth, or something else? Basically, all changes made during the testing period (combined into one metric) tested against the old version. Step 2: add product to cart. Same question: how can you justify your contribution? Word-of-Mouth.

PPC 48

PPC SEM Technical Review Conversion 48

ConversionXL

FEBRUARY 3, 2022

The first distinction between traditional and growth marketing models is that traditional marketing, which is often product-focused, is oriented toward top-of-funnel efforts. Traditional marketers work to build awareness and emotional connections to product and brand. What are “pirate metrics?”. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. If you can build cars with it, Im pretty sure you can use it to add agility and flexibility to any product development process.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 12, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

This is going to be BIG.

FEBRUARY 26, 2010

Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. S&M productivity (CAC ratio) for the SaaS 13 Index. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). SaaS 13 Index*. Started on Jan. 1st 2008 with a base value of 100.00

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

SEPTEMBER 14, 2008

In the very early days, the trick is to find anyone at all who can understand you when you are talking about your product. In our first year at IMVU, we thought we were building a 3D avatar chat product. As product people, we thought of competition in terms of features. that we learned different.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. This is equivalent of the andon cord in a Toyota production plant. Automated tests make defects visible.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 2, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Eric Friedman

APRIL 23, 2014

thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track. I realized that interactive advertising and banner ads provided great accountability and metrics you could really dig into. It was (and is?)

SEM 83

SEM Advertising Metrics Analytics 83

Startup Lessons Learned

SEPTEMBER 30, 2008

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. Labels: product development 15comments: mukund said. Have you worked with or for a great CTO?

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. SaaS companies use different metrics to calculate renewals. S&M productivity (CAC ratio) for the SaaS 13 Index. "10 Things Every CEO Needs to Know About Product D. Posted by Philippe Botteri.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Furthermore, the Growth Manager is responsible for prioritizing growth initiatives and product changes.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 10, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Startup Lessons Learned - the Conference (April 23.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. He wrote it in 2000, and as far as I know has never updated it.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 2, 2008

A growing startup with a well-run product team will have a history of steady progress. For readers concerned about the chasm, I recommend reading Seth Godin's thoughts on "Being remarkable" and finding a unique edge/twist for your products and marketing (edgecraft). How do you plan for it?

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), It Starts with the Product. It should go without saying that growth starts with the product. before continuing.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107