ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Not only 78% of marketers feeling “really good” about their PPC success in 2015, but 60% believe the PPC market has improved over 2014. The Current State of PPC.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

JUNE 19, 2014

Whenever you land on any web page, the first thing that happens is that you see how the page looks like. Then you’ll read what’s there and lastly if you like what you see and read you’ll act on the CTA of that page. Using Wireframes To Design The Flow Of The Page. 3 Step Approach To Emotional Design.

Greece 98

Greece Customer eCommerce Design 98

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 19, 2014

Whenever you land on any web page, the first thing that happens is that you see how the page looks like. Then you’ll read what’s there and lastly if you like what you see and read you’ll act on the CTA of that page. Using Wireframes To Design The Flow Of The Page. 3 Step Approach To Emotional Design.

Greece 82

Greece Customer eCommerce Design 82

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. In our case it is right there staring us in the face on the home page: Free Daily Credit Card Monitoring! How smart is their digital marketing strategy?

Web 138

Web Analytics Technical Review Affiliate 138

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Take the market and break it down into smaller chunks. How would you explain Site X to your colleagues or friends” then extract the words they use on your home page. Building Product 2. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

OCTOBER 31, 2018

Hence, it benefited them to capture the widest possible market—even at the expense of ratings. What qualifies as a “product bundle”? The definition of “product bundling” varies. Two or more complementary products added to the cart from the product page or checkout, usually sold at a discount.

Product 107

Product Non-Compete eCommerce Algorithm 107

Occam's Razor

OCTOBER 22, 2008

Three Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. She is technically super competent (regex anyone?). Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. What products do they buy? She is extremely aggressive! (Of

Analytics 105

Analytics Web Search Non-Compete 105

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. E.g. Average time on page; we don’t know how it’s collected, we don’t know exactly what it’s measuring, it doesn’t tell us anything… but we still use it. Look at the least visible pages.

San Antonio 86

San Antonio Metrics B2B Analytics 86

blog.expensify.com

APRIL 24, 2012

Microsoft started down this path when they were the only game in town, explicitly to maintain their monopoly by making it as hard as possible to either port Windows apps to non-Windows platforms, or to even conceive of how to do it in the first place. Checkout [link].net A few things to note: backslash or forward slash?

Java 107

Java PHP Software Review Coder 107

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses. Symptoms – which symptoms does your product solve? Category Page (categories & filters). performance.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

JUNE 19, 2019

Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. How do you bring it to market? What is it?

Agile 90

Agile Analytics Algorithm Software Review 90