Hunter Walker

JUNE 7, 2014

Founders are building small, focused teams based on people they worked with previously and referrals from their networks. While I’m sure TechCrunch and other publications are at or near record traffic levels, the influence is more diffuse these days due to wide number of tech blogs and reach of personal/social media.

Technical Review 117

Technical Review CTO Hire Finance Stealth 117

Cracking the Code

NOVEMBER 10, 2009

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Duct Tape Marketing

NOVEMBER 17, 2022

Debbie is also a proud member of the DTM network for the last 3 years. Click on over and give us a review on iTunes, please! It's also a proud member of the Duct Tape Marketing Network for the last three years. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. We have also been very busy with our next release, which is due out by December 11th (but I’ll save that for a different post). Consumer approach to software for business users. Folksonomy. Free product.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

ConversionXL

NOVEMBER 5, 2020

If your network has expressed an interest in additional services, pivoting is a no-brainer. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. A dramatic example of this is a software development agency offering UX and UI services. When clients ask, “Do you do X?,”

PR 120

PR B2B Lean Audience 120

conversionxl.com

SEPTEMBER 10, 2013

The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Fabulis.com was initially intended to to be a social network for gay men. 6 Comments.

Customer Development 60

Customer Development Conversion Developer Customer 60

ConversionXL

MAY 8, 2019

Consumers trust recommendations from influencers—even when those recommendations generate mixed reviews. Designed to collect email addresses, downloadable content is more common in B2B, which has longer sales cycles and a more complex buying process. Flat Tummy Co. Take Evelo , for example. Nurture emails.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

OCTOBER 22, 2018

Using Salesforce (which I dive into below), we created a report on how the event drove net new pipeline and whether it moved existing opportunities toward closed sales. It relies on a cookie that’s added to a prospect’s browser when they first come to a web property with a HubSpot tracking code. Even more opportunities in GA.

B2B 131

B2B Marketing Analytics Campaign 131

www.forentrepreneurs.com

FEBRUARY 2, 2010

Think about your own behavior: if you are like me, you hate having to deal with sales people, and greatly prefer to do your own research starting with search engines, and leveraging free trials, on-line videos, blogs, reviews, and your social network. Using low cost inside sales when the touchless conversion is not possible.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

APRIL 3, 2018

Network effects: Uber effect. Offline sale – typically. Long sales cycle – 18 months or more. Small snippet of code. Challenge data silos (metrics split out by different devices) by reviewing your metrics. You have 2 types of users: occasional users and frequent users. Increased engagement.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

FEBRUARY 22, 2017

While big ticket products might carry longer and more complex sales cycles, high-end buyers are just as lazy as the rest of us, so they use the same methods: Google, social media, and yes, their inboxes. All things being equal, you may prioritize big data software companies over printing companies, for example.

Curation 44

Curation Lead Generation Technical Review Email 44