Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

AUGUST 22, 2011

Customer Personas, Customer Value, Customer Retention and Non-line Marketing. Paid Search Analytics: Measuring Value of "Upper Funnel" Keywords. 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Web Analytics: A Puzzle or A Mystery?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., and Organic Search Traffic (can't ever have enough of that!)… Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

OCTOBER 31, 2011

The part that is clean is that there is very little overlap between Search Traffic and Referral Traffic. That traffic (or conversions in this case) is most likely in both Referrals and Search. For bonus points you can analyze Mobile Search traffic performance with Mobile Non-Search traffic performance. Is that bad?

Salary 130

Salary Analytics Green eCommerce 130

Occam's Razor

DECEMBER 21, 2009

Search keywords. A sign of non-laziness is that you bother to atleast create custom reports. That best practice gives me this report for my search keywords. I need to analyze these keywords, search engines, landing pages, products sold, leads received, and so much more to figure out: 1. people on non-branded terms.

Analytics 94

Analytics Metrics Cloud Web 94

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. Share of Search. One great way to do this is to measure Share of Search. A fairly low bar.

Campaign 128

Campaign Analytics Metrics Search 128

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Search marketing. People who use Google AdWords have two possible networks they can use to target users: the search network, and the Display network.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Search marketing. People who use Google AdWords have two possible networks they can use to target users: the search network, and the Display network.

Social Media 48

Social Media Marketing Analytics Audience 48

Duct Tape Marketing

MARCH 21, 2024

And I would say the continuing push to push more and more ads onto the front homepage of Google, or competing more and more with paid ads. So search engine result pages. And PPC gets to just be like, Hey, we're over here making money. I mean, they don't know what that means half the time. And we're just talking through that.

SEO 65

SEO Technical Review Viral Video 65

Occam's Razor

FEBRUARY 20, 2012

Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets). Paid search ads (title, creatives, urls shown). Competition (who comes up first consistently, ppc and organic). Search Plus Your World results.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 19, 2010

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Any web analytics on your site will tell you how many clicks came to you from a search engine. You may not. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

maplebutter.com

JANUARY 8, 2013

Search for: Videos. Non of this academic stuff. We’re considering doing SEO and PPC as well as cold calling to generate leads. Entrepreneurs always struggle with competing priorities and manage expenses very closely. Maple Butter. You are here: Home » Hiring » Crazy! 2) Do less and iterate. P.S. Do #1.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

APRIL 12, 2017

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. Search dropdown. Jakub Linowski: Searching for Repeating Conversion Patterns: What Can Multiple Tests Tell Us? 53% of designers get feedback from non-designers. Image Credit. Show progress.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MARCH 19, 2014

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Negative keywords are keywords that tell AdWords not to show your ads for any searches containing that keyword. It prevents shoe-related searches from eating up the budget of our apparel Campaign by blocking those terms.

Customer 113

Customer PPC Matching Campaign 113

Occam's Razor

FEBRUARY 9, 2015

Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. Tools used in this post. Please try them.

Metrics 60

Metrics Analytics Non-Compete Search 60