Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Hunter Walker
AUGUST 19, 2019
HW: Do people pitch you company PR that’s dressed up as news? HW: What are some examples of stories that “went viral” on LinkedIn above and beyond the mainstream coverage? On one hand, there’s nothing like the education you get (often through osmosis) about startups and tech when you’re in San Francisco.
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Cracking the Code
DECEMBER 28, 2006
Being a San Francisco-Menlo Park commuter, I spend an average of 90mn per day on the road. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software 2.0:
crowdSPRING Blog
JULY 24, 2011
Although that campaign pre-dated the rise of the social media, it is a great and early example of the viral effect that can sometimes occur with a fresh new campaign.
Startup Lessons Learned
OCTOBER 7, 2008
This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
mashable.com
OCTOBER 11, 2011
10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.
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