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The unimportance of product names

37signals.com

This is Signal vs. Noise , a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Apr 27 2010.

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24 Entrepreneur Explain How They Come Up With Their Business Name

Hearpreneur

Experts advise against using initials as a business name. Because acronyms are sometimes easier to remember and express to others, your customers may refer to your organization by an acronym—an adequately designed name protects against an embarrassing or detrimental acronym. 17- Avoiding Web 2.0ish syndrome.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Online Reputation Management, or ORM, refers to strategies and techniques that influence what information about your business can be found online. Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[product name] reviews,” and other appropriate keywords.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

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Why Some Startups Win

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. However, the Intent was immovable.

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Nuts & Bolts of Intellectual Property for New Startups

Gust

Today, it can sign one deal with a cloud service provider such as Amazon Web Services (AWS) to replace all of the above. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. Intellectual property.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools.

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