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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

This required complete alignment across marketing and sales teams to engage, then close the deal. Alignment can make all the difference to a business. It’s proven to drive more revenue , improve customer experience , and power growth. Account-based sales cycles are more complex than a sales cycle targeting one person.

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The Virus Survival Strategy For Your Startup

Steve Blank

With the Covid-19 virus a worldwide pandemic, if you’re leading any startup or small business, you have to be asking yourself, “What’s Plan B? While the impact on small businesses and workers in the “gig-economy” hasn’t made the news, it will be worse for them. But next the question is, ‘What happens to my business?”.

Burn Rate 436
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Not Making Sales? Is Your Product, Sales Team, or Sales Process the Cause?

Small Business Force

During this initial period, not one sales person was there longer than seven months and most had less than four months on the job. The company didn’t have great results over this time, with only two sales, generating minor revenue. The CEO and founder, who hired and fired the staff, blamed the lack of sales on two things.

Sales 30
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Gain Freedom With The Hands Off CEO Blueprint

Duct Tape Marketing

With her expertise, she’s boosted hundreds of agencies to millions in revenue, attracting premium clients willing to pay 50-600% fees. As a former business exit advisor, she crafts exit strategies, adding up to five figures to clients’ net profit monthly so they can focus on growth. We need to go make more sales.

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The Rise of AI in Advertising

Duct Tape Marketing

With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. They are a Google Premier Partner and one of only a handful of Australian agencies to be part of Google’s International Growth Program.

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The ROI of Lead Scoring

Duct Tape Marketing

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. How Lead Scoring Increases Marketing ROI & Sales Productivity. Nothing could be farther from the truth.