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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

We love our conversion rates. :) Really really. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. Conversion being just one of them ( "please please let me in, I want to be converted!!" oh conversions. : ). No Outcomes = No Happiness.

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The Past, Present and Future of Gender Lens Investing

Austin Startup

The field uses the broader term “gender” rather than “female” because, as the Stanford Social Innovation Review states, “Using ‘gender’ brings both men and women into the conversation. The movement’s objective is to look at the entire financial and social system, not just at women.”

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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

There are other important operational metrics to help steer your company (see related post titled “ You Never Know What Operational Metrics You’ll Need – So Instrument Everything “) but these are some of the first to start with. Basic Concepts The concept of the graphic shown below is very simple.

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Responses to Negative Data: Four Senior Leadership Archetypes.

Occam's Razor

The conversion rate is down 30% at launch. During 2019, our Net Promotion Score has dropped 15 points. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). There is a lot more to Mr. Mulally's turnaround of Ford.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate, IVT Rate (invalid traffic rate), etc. Conversion Rate obviously is a fine metric.

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Hands-on Lessons for Advanced Topics in Entrepreneurship

Startup Lessons Learned

Justin Wilcox will teach you how to find the optimum price for a product without sacrificing conversions with methods like A/B testing, crowdfunding, “real customers,” and actual transactions. And she told us that at Spreadshirt, they use the Net Promoter score as a measurement of satisfaction, and they track it by country and region.

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Call To Action In Writing: 7 Powerful Examples

ConversionXL

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. Pipedrive removes barriers to conversion.

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