Why Content Personalization Is Not Web Personalization (and What to Do About It)
ConversionXL
FEBRUARY 25, 2016
What Is Web Personalization? For example, you could be dealing with different channels (“on-site”, “in-app”, “mobile web”, etc.). Personalization for mobile sites, web applications and mobile apps is trailing behind, relatively uncharted. Does it actually impact conversion rates? Marketizator.
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