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[Review] Twitter Is Not A Strategy

YoungUpstarts

In its first two chapters, the book argues that while digital technology have rocked our worlds, the fundamentals of strong brands have not changed. A case in point is Apple, whose “Think Different” campaign in 1997 (see video below) served as a rallying call to those who shared the brand’s values. Strong Brands Still Matter.

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Who’s Your Daddy? 5 Lessons from GoDaddy

Growthink Blog

The technology age has brought with it a long list of business related success stories. GoDaddy was created in 1997 as Jomax Technologies by Bob Parsons who had recently sold his other company, Parsons Technology Inc., GoDaddy’s rapid rise to prominence and continued success are due to a few key factors.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

I was reading Danielle Morrill’s blog post today on whether one’s “ Startup Burn Rate is Normal. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. Profitability.

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5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

Lipitor (1997). Japan – technical juggernaut and one of the most powerful economies around the globe – chose a video game hero to represent their culture on the global stage. The post 5 Most Successful Products Ever and What Small Businesses Can Learn From Them appeared first on crowdspring Blog.

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Lies Entrepreneurs Tell Themselves « Steve Blank

Steve Blank

Convergent Technologies When I was in my 20’s I worked at Convergent Technologies , a company that was proud to be known as the “Marine Corps of Silicon Valley.” I had thrown myself into a startup because work was an exciting technical challenge with a fixed set of end points and rewards. The Adventure of a Lifetime.

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Why Search Is Hard

Diego Basch

There was one time when building a decent search engine was relatively simple: crawl a few million pages (in 1997, that would have included pretty much every interesting web page out there). A mainstream search engine acts a bit like a very diligent psychic. It has performed a background check on you. Discuss on Hacker News.

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

This is due to many reasons, mainly: a lack of credibility. plain old ‘ banner blindness ‘ Banner blindness is largely due to the fact that most people read in a F-shaped Pattern online: Image Source. Still, fake dialog boxes got many more clicks than regular banners, which users had already started to ignore in 1997. ”.