Remove 1999 Remove Distribution Remove Sales Remove Software
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Why product now trumps distribution – a framework

The Equity Kicker

Back in 1999 when I got my first job in the venture industry I remember having a debate with my boss about the relative importance of product and distribution for startups. Since then the internet has changed everything and for most industries product is now far more important than distribution. He was right.

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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Over a coffee in a small office in Cupertino (yes, their name is related to their founding hometown), we talked about how it was the right time to build a new networking company due to the confluence of three major trends: cloud, software defined networking (SDN), and the consumerization of IT. The discussion struck a chord with us.

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Episode 106: Implementing Profit First With Frank DeBenedetto and Ralph M. Rivera

Mike Michalowicz

Too add, by implementing Profit First, within the first two weeks of starting the business, the company took their first distribution check! And audIT Sales Presentation System, a SaaS sales presentation system for the IT and MSP industry designed to help communicate technical concepts in simple ways using color and infographics.

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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [.] An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. Takeaway : The positive impact of market share compounds—especially for software adoption.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. I had previously raised VC in 1999, 2000, 2001 and 2005. Consumer approach to software for business users. My blog was wiped out. Folksonomy. Free product. Page 3: Competition.

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Brand-Owned Terms: The Power—and Process—of Naming a Movement

ConversionXL

In contrast to “distribution-first content,” movement-first content is a conscious sacrifice of reach: “it isn’t beholden to any SEO tactics like word count and keyword density.” Identified a communication gap between customers and the sales and marketing teams as a primary pain point. More than just ‘Content Marketing.’”.

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