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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Depending on the channel, delay until you’re ready for that channel.

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Entrepreneurs are Everywhere Show No. 2: Anand Sanwal and Chris Shipley

Steve Blank

Those were the messages from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Anand Sanwal , co-founder and CEO of CB Insights ; and Chris Shipley , executive producer of MIT’s Solve initiative, joined me in the studio to discuss the day-to-day chaos of building a company.

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Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

A startup founder needs to never lose sight of the vision, but be extremely adaptable to pretty much everything else. And realizing your vision as a founder takes equal parts determination and flexibility. And realizing your vision as a founder takes equal parts determination and flexibility. Lots of people have visions.

Cofounder 280
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Entrepreneurs are Everywhere Show No. 43: Dakin Sloss and Ajeet Singh

Steve Blank

A startup founder needs to never lose sight of the vision, but be extremely adaptable to pretty much everything else. And realizing your vision as a founder takes equal parts determination and flexibility. And realizing your vision as a founder takes equal parts determination and flexibility. Lots of people have visions.

Cofounder 280
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Out of the Crisis #19: Revolution Foods co-founders on feeding kids and families, being parent-entrepreneurs, and scaling food security innovations

Startup Lessons Learned

They were providing low-cost healthy meals for schools across the country and, before the crisis, were delivering two million federally reimbursable school and community meals per week nationwide. Here's my conversation with the founders of Revolution Foods. I'm the co founder and Chief Impact Officer at Revolution Foods.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

TaskRabbit has (people) making over $5,000 a month in San Francisco," says Craig Shapiro, founder of Collaborative Fund, a venture-capital fund specializing in sharing sites. The dot-com boom of early 2000 saw a proliferation of similar anything-at-your-service start-ups. © 2012 USA TODAY, a division of Gannett Co.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The HBR study contrasts Office Depot and Staples during the 2000 recession: Office Depot cut 6% of its workforce, but it couldn’t reduce operating costs significantly. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Image source ).

Marketing 121