ConversionXL
JANUARY 18, 2022
In 2002, Elon Musk created Space X. Marketing: Which channels are they active on? Take search-oriented creative agency Rise at Seven. They’re active on multiple channels, with followers on LinkedIn, Twitter, YouTube, Instagram, Facebook, and several podcasts covering different themes. Messaging: What language do they use?
ConversionXL
MARCH 19, 2020
In 2002, McKinsey published a study of 1,000 U.S. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., echoes Labay’s sentiment: Search habits change. Managers can defy old mind-sets and creatively search for superior solutions.
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Both Sides of the Table
APRIL 23, 2011
In 2002 after exiting his second company he was attracted to the variety of being a VC. Highland Capital did a systematic search for who could build a stand-alone contextual ad search company and met with six or seven companies including Mike. A lot of the traffic comes from search. How did you get into VC? (9:30
Steve Blank
MAY 29, 2019
Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. Today the capstone class is most often experiential, team-based, hands on, focused around the search for a repeatable and scalable business model. Distribution channels, brand loyalty, etc.
Up and Running
MAY 6, 2015
You come there, there’s nothing but a search bar. The search engines have done a wonderful job of really serving that up. Any eCommerce site owner will tell you that anyone that comes to their site, they’re much more likely to convert if they use the search box. John: No, get them into your site.
Hearpreneur
OCTOBER 7, 2020
I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. My goal is to show up as the #1 search result when people search for a word counter so we can capture millions of clicks per month. Photo credit: Kim Chan.
Cracking the Code
DECEMBER 11, 2015
When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. . #6 Passion While everyone wants to make money, good VCs look for more in an entrepreneur than the desire to cash out.
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