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State of VC 2.0

View from Seed

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). But what do we see from some of the more recent (but mature) vintages?

Valuation 319
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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

” You’ve also gotten that uneasy vibe that they’ll invoke “the customer is always right/I can take my business elsewhere” conversation if you push too hard. Here’s the problem: Every other poor schmuck in every other vertical has used the exact…same…photograph. But did it stop there?

Stock 71
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article thumbnail

State of VC 2.0

View from Seed

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). But what do we see from some of the more recent (but mature) vintages?

Valuation 295
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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

” You’ve also gotten that uneasy vibe they’ll invoke “the customer is always right/I can take my business elsewhare” conversation, if you push too hard. Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Photograph. Meet The Everywhere Girl.

Stock 129
article thumbnail

State of VC 2.0

View from Seed

This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey. One thing that jumps out quickly is that TVPI between 2004-2010 (avg 2.6x) has underperformed 2011-2017 (avg 3.0x). But what do we see from some of the more recent (but mature) vintages?

Valuation 156
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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

million in 2004 to $6.5 For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. million in 2006 – only one year after implementing the customer feedback forum. image source.

Retention 115
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Website Information Architecture: How to Optimize for UX

ConversionXL

Tullis and Wood (authors of a prominent 2004 study) recommend testing 20–30 users for card sorting. Should the main menu be horizontal or vertical? While there’s a strong case against left-vertical menus , two studies (2003 and 2004) claim it’s better. How many users should you test?