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HOW TO: Hire the Perfect CTO

mashable.com

This is especially true when it comes to tech companies hiring the wrong chief technology officer. Today, CTOs are multi-taskers that aren’t just coders locked in some basement — they play a vital role in a tech company’s strategic plan and growth. Have an account? Zach Cutler , The Cutler Group.

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Twitter Link Roundup #115 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Five Tips To Improve Employee Performance Reviews – [link]. Five Tips To Improve Employee Performance Reviews – [link]. Some Thoughts On The IPO Market For Web Companies (by @fredwilson) – [link]. End of an Era: The Golden Age of Tech Blogging is Over – [link]. Small Businesses and Startups: Worst.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

3- Due to financial difficulties in my family. I started my business when I was forced to drop out of Drexel University in Philadelphia, PA due to financial difficulties in my family. So I got to work and jumped in on starting my business, TTYL—a tech-free community. This makes all the stress worthwhile. 11- Saw an opportunity.

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Startup Investor Makes a Deal: Engineers for Equity

mashable.com

As a rule, Kayserian says that Kayweb will take no more than 40% of a company in exchange for development work. The shortage of startup technical talent, especially in New York City, has been well-documented. Have an account? In exchange for $150,000 to $300,000 of work, each startup has given Kayweb 14% to 40% equity. startupcto

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How to Build a User Research Culture

ConversionXL

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. Conducting qualitative surveys to understand why visitors came to a website and whether they achieved their goals, and to ask current customers about their experiences. A “braided” approach to UX and design.

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5 Hot Ecommerce Trends to Watch

mashable.com

It would take an article in itself to fully compare the benefits of these (and other popular ecommerce site providers), but suffice it to say they both offer options for businesses that do not wish to manage the technical aspects of their ecommerce storefront. Mobile devices are fast becoming the preferred method of accessing the web.

eCommerce 101
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How To Close The Books on Your Startup

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. This is particularly true in the fast-paced high-tech and software world, where only a small percentage of startups mature. Tech & Gadgets Highlights.

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