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What is CRM? Customer Relationship Management Explained

Up and Running

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This can help them better manage marketing campaigns with clear goals and objectives. Here are just a few of the use cases for CRM systems: Identify customer segments.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Founded in 2007. Time will tell.

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Netflix vs. Blockbuster and bad profits (reflections from my Bazaarvoice days)

Austin Startup

what was going to really make social work in an eCommerce environment. Netflix’s initial marketing campaign? Your initial marketing campaign could simply be, “The end of [insert bad profit source here]”, and you may indeed become the next Netflix and whomever your target is may become the next Blockbuster. But I digress.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

billion in annual subscription revenues not including advertising or eCommerce). It had grown stratospherically from 2004-2007 to 100 million users, which actually was slightly smaller in December 2007 then MySpace was. In May 2007 there were fears that Google was becoming a monopoly. Enter Facebook.

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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. After the iPhone launched in 2007 to mass adoption, analytics were never the same. The solution was perfect—for earlier times: People used mostly one device.

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How To Convert Visitors Who Are Considering Switching From a Competitor

ConversionXL

If a competitive shopping cart solution were to run a campaign targeting 3d cart customers, highlighting how their cart. Blog eCommerce Resources Landing Pages Lead Generation' For example, this post in the 3dcart forums exposes a few major weak points in the 3d Cart’s product design & customer service strategy.

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Despite popular belief, transactional emails are not exclusively relevant to eCommerce companies. Campaign Monitor ($29-699 / month). That statement should be concerning to everyone , not just eCommerce companies.

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