2007, Metrics, PR and Viral - StartUpRoar

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2007

Metrics

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Viral

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Wednesday, February 23, 2011. SaaS Multiples: Recovery or Bubble? ► 10/04 - 10/11. (2).

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Software Review Technical Review Valuation Europe

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Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

DECEMBER 28, 2006

Best Venture and Technology Podcasts for 2007. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Thursday, December 28, 2006. Happy New Year 2008!

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

MARCH 23, 2007

Friday, March 23, 2007. Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Impact of the recession on SaaS Sales&Marketing pr. ▼ 2007. (10).

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Software Review Viral Media Marketing

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Cracking The Code: SaaS business metrics: why are they different?

Cracking the Code

JULY 6, 2007

Friday, July 06, 2007. SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. Cracking The Code.

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Software Review Metrics Valuation Technical Review

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

JANUARY 16, 2012

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Europe Technical Review Spain

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

AUGUST 3, 2011

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Europe Technical Review Search

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

NOVEMBER 7, 2010

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Europe Cloud

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Cracking The Code: A funny perspective on Google innovation.

Cracking the Code

FEBRUARY 24, 2010

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

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Software Review Technical Review Europe Venture Capital

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition Cost Customer Entrepreneur

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Cracking The Code: Made to Stick!

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Impact of the recession on SaaS Sales&Marketing pr.

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Software Review Technical Review Viral Europe

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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

DECEMBER 1, 2009

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: Happy New Year 2010!

Cracking the Code

JANUARY 14, 2010

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

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Software Review Technical Review Europe Venture Capital

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

and the second SaaS public transaction in history behind the acquisition of Webex by Cisco in 2007 for $3.2B. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. ► 10/04 - 10/11. (2).

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Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking the Code

JANUARY 7, 2009

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ▼ 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Cloud Technical Review Venture Capital

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Cracking The Code: Hard times.

Cracking the Code

OCTOBER 27, 2008

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

OCTOBER 9, 2009

However, as the second graphs shows, some companies such as Constant Contact, Vocus or Salesforce do start to show a stabilization or an improvement in their productivity metrics. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Happy New Year 2008!

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

JULY 10, 2009

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review RSS Europe

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Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking the Code

FEBRUARY 27, 2009

26 Bessemer Venture Partners (BVP), the oldest venture capital practice in the United States, today announced the closing of a $350 million supplement to its current fund family, BVP VII, which closed in June 2007. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). ► 10/04 - 10/11. (2).

Software Review

Software Review Partner United States Venture Capital

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

SaaS companies use different metrics to calculate renewals. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. One caution on Law 2, item 4, Churn.

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Software Review Cloud Technical Review Sales Cycle

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Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

MARCH 10, 2008

The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). Posted by Philippe Botteri. at 8:58 PM.

Sales

Sales Software Review Marketing Technical Review

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Cracking The Code: "10 Things Every CEO Needs to Know About.

Cracking the Code

MAY 25, 2010

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Cloud IPO Jordan

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Cracking The Code: VC lifestyle

Cracking the Code

JANUARY 5, 2007

Friday, January 05, 2007. Happy New Year 2007! Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. VC lifestyle. Posted by Philippe Botteri.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Cloud Forecast

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Cracking The Code: One order a day.

Cracking the Code

MARCH 10, 2008

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Venture Capital Cloud

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Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

MARCH 30, 2007

Friday, March 30, 2007. Impact of the recession on SaaS Sales&Marketing pr. ▼ 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Cracking The Code. Global warming: a plague for humanity? VC lifestyle.

Software Review

Software Review Global Technical Review Europe

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Cracking The Code: Happy New Year 2008!

Cracking the Code

JANUARY 28, 2008

You have been 2,950 to visit the site in 2007 and you looked at 3,920 pages. Looking back at 2007, I wanted to give a quick overview of the investments I have been involved with, since I have not blogged about any of them yet. This has proven to be true in 2007 and we will see how resilient these trends are in a recession.

Software Review

Software Review Technical Review Los Angeles Europe

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Cracking The Code: How to fish a salmon

Cracking the Code

JULY 6, 2007

Friday, July 06, 2007. Impact of the recession on SaaS Sales&Marketing pr. ▼ 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Cracking The Code. How to fish a salmon. Posted by Philippe Botteri.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

FEBRUARY 25, 2008

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Save the planet!

Cracking the Code

JUNE 18, 2007

Monday, June 18, 2007. Impact of the recession on SaaS Sales&Marketing pr. ▼ 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Cracking The Code. Save the planet! ► 10/04 - 10/11. (2).

Software Review

Software Review Technical Review Europe Venture Capital

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The 10 laws of SaaS unveiled at Bessemer CEO Summit

Cracking the Code

FEBRUARY 4, 2008

2007 was a turning point for the SaaS industry with the successful IPOs of NetSuite, SuccessFactors, DemandTec, Salary.com, Aprimo and Constant Contact. The 23rd started with a quick overview of the achievement of our Software and SaaS portfolio in 2007 presented by Byron Deeter, the co-head of our West Coast SaaS practice.

Software Review

Software Review South Korea IPO Portfolio

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Cracking The Code: Get your own helicopter for $50!

Cracking the Code

FEBRUARY 12, 2007

Monday, February 12, 2007. Impact of the recession on SaaS Sales&Marketing pr. ▼ 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Cracking The Code. Get your own helicopter for $50! at 8:29 PM.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

It is time to fix your key SaaS metrics: P&L: MRR = MRE: you control your destiny when your monthly revenue equals your monthly expenses Sales & Marketing: Your cost of capital doubled, so if a CAC ratio > 0.5 Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). ► 10/04 - 10/11. (2).

Software Review

Software Review Technical Review Valuation Portfolio

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Cracking The Code: Betting on the right guy

Cracking the Code

DECEMBER 16, 2006

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Venture Capital Technical Review Europe

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Cracking The Code: Don't click on this link!

Cracking the Code

APRIL 18, 2007

Wednesday, April 18, 2007. Impact of the recession on SaaS Sales&Marketing pr. ▼ 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Cracking The Code. Dont click on this link! Devils link.it

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Zune vs. Ipod

Cracking the Code

DECEMBER 7, 2006

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

SEPTEMBER 2, 2008

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. But does it mean these companies are not profitable? ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Software Technical Review Cloud

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007.

Software Review

Software Review Clawback Sales Salary

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Cracking The Code: Software 2.0: How the use of internet is.

Cracking the Code

APRIL 13, 2007

Friday, April 13, 2007. Successful companies have developed specific teams focused on developing and monitoring key usage metrics. What metrics drive the value of this new generation of software service providers? Impact of the recession on SaaS Sales&Marketing pr. ▼ 2007. (10). Cracking The Code.

Software Review

Software Review Internet Software Technical Review

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

DECEMBER 9, 2006

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review Europe Software

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Cracking The Code: Churchill Club 2008 Top 10 Tech Trends

Cracking the Code

MAY 15, 2008

Impact of the recession on SaaS Sales&Marketing pr. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Laughing Out (c)Loud.

Software Review

Software Review Technical Review San Jose Venture Capital

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

Monday, February 12, 2007. Impact of the recession on SaaS Sales&Marketing pr. ▼ 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Cracking The Code. on a scale of 1-4). ► 10/04 - 10/11. (2).

Software Review

Software Review SEM Marketing Las Vegas

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

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