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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? The core idea behind customer development is that the assumptions you make about a target market are only guesses.

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Open Source Business Model

SoCal CTO

However, Elgg could power 100,000 networks and it would make no difference - there is no revenue stream as we give everything away under a GPL license. There are quite a few other Software Development Companies in Southern California working on open source and/or freemium business models.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well.

Stealth 285
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How to create a sustainable social media strategy for your startup

The Next Web

Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Now, the startup and its software solutions are both household names.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? Website Analysis. Conversion Research.

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Where LinkedIn Works for Me

SoCal CTO

When I recently was looking to find people who had experience with using social networks to reach people for what might be considered guerilla marketing efforts, again LinkedIn worked great. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Making Social Media Work For SMEs

YoungUpstarts

Companies that move into social media need to ensure that they have a sufficient base of followers for their social platforms to be an effective channel. By taking the time to learn about each social platform, the company was far better-positioned to appeal to followers on each. This was the experience of Herschel Supply Co.,