2009, PR, Sales and Viral - StartUpRoar

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2009

PR

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Viral

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

JANUARY 22, 2009

Thursday, January 22, 2009. Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. commision per $1 of MRR For 25%-50% of the quota, $0.5

Software Review

Software Review Clawback Sales Salary

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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. sales and marketing. (10). ► 2009. (9).

Software Review

Software Review Viral Media Marketing

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Trending Sources

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? sales and marketing. (10). ► 2009. (9). anecdotes. (13).

Software Review

Software Review Technical Review Valuation Europe

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

JANUARY 16, 2012

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Europe Technical Review Spain

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

AUGUST 3, 2011

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Europe Technical Review Search

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

So, here is the first edition, including the recent Q4 2009 earnings and the updated 2010 forecast. However, despite healthy Q4 results (most companies were at or above plans) few have increased their 2010 guidance and the median moved only from 15% (same as 2009) to 17%. Labels: SaaS , sales and marketing. at 7:35 PM.

Software Review

Software Review Technical Review Cloud Forecast

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Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking the Code

JANUARY 7, 2009

Wednesday, January 07, 2009. Happy New Year 2009 and thank you for your continued readership! sales and marketing. (10). ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

NOVEMBER 7, 2010

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Cloud

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In SolidWorks 2: The best VAR management program in the world?

Acquisition Cost Customer Entrepreneur

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Cracking The Code: Made to Stick!

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). sales and marketing. (10). ► 2009. (9).

Software Review

Software Review Technical Review Viral Europe

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Cracking The Code: A funny perspective on Google innovation.

Cracking the Code

FEBRUARY 24, 2010

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

Tuesday, November 10, 2009. On the IPO front, LogMeIn made the news, being one of the few tech IPO on the NASDAAQ in 2009. sales and marketing. (10). ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Cracking The Code. anecdotes. (13).

Software Review

Software Review Technical Review IPO Cloud

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

Thursday, October 08, 2009. sales and marketing. (10). ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Cracking The Code.

Software Review

Software Review Cloud Technical Review Venture Capital

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

OCTOBER 9, 2009

Friday, October 09, 2009. Impact of the recession on SaaS Sales&Marketing productivity. equivalent to a one year payback on your sales&marketing investment. If the ratio is lower than 0.33 (3 year payback), you really need to rethink your sales process. Labels: SaaS , sales and marketing , software. at 6:14 PM.

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: Happy New Year 2010!

Cracking the Code

JANUARY 14, 2010

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

JULY 10, 2009

Friday, July 10, 2009. sales and marketing. (10). ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Cracking The Code. anecdotes.

Software Review

Software Review Technical Review RSS Europe

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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

DECEMBER 1, 2009

Tuesday, December 01, 2009. Labels: Cloud Computing , SaaS , sales and marketing. sales and marketing. (10). ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. at 12:41 PM.

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking the Code

FEBRUARY 27, 2009

Friday, February 27, 2009. 2009 Bessemer Venture Partners. sales and marketing. (10). ▼ 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Cracking The Code. Bessemer Venture Partners Expands BVP VII Fund. To learn more, visit [link].

Software Review

Software Review Partner United States Venture Capital

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

Tuesday, November 10, 2009. Recently, however, we have seen the rapid emergence of hyper-growth businesses in the PaaS and IaaS markets demonstrating that these will soon be independent, multi-billion dollar segments in their own rights with the potential for massive sales volume and attractive cash flow characteristics. mguinan said.

Software Review

Software Review Cloud Technical Review Sales Cycle

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Cracking The Code: Hard times.

Cracking the Code

OCTOBER 27, 2008

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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The Crazy Marketing Campaigns That Actually Worked

YoungUpstarts

MARCH 6, 2015

The smartphone-powered taxi service has attracted significant negative press since founding in 2009, accused off jeopardising the jobs of traditional taxi drivers. The stunt went viral, with the app receiving plenty of publicity. In 1999, eCommerce company, Half.com , turned a $100,000 investment into a $300,000,000 sale.

Campaign Haiti Marketing Oregon

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

Getting through the downturn: a few thoughts for SaaS companies planning their 2009 budget. It is time to fix your key SaaS metrics: P&L: MRR = MRE: you control your destiny when your monthly revenue equals your monthly expenses Sales & Marketing: Your cost of capital doubled, so if a CAC ratio > 0.5

Software Review

Software Review Technical Review Valuation Portfolio

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

FEBRUARY 25, 2008

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

MARCH 30, 2007

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Global Technical Review Europe

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Cracking The Code: VC lifestyle

Cracking the Code

JANUARY 5, 2007

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Betting on the right guy

Cracking the Code

DECEMBER 16, 2006

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Venture Capital Technical Review Europe

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Cracking The Code: Get your own helicopter for $50!

Cracking the Code

FEBRUARY 12, 2007

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Zune vs. Ipod

Cracking the Code

DECEMBER 7, 2006

Labels: anecdotes , sales and marketing. sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. at 5:19 PM.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

DECEMBER 28, 2006

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Technology San Francisco

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Cracking The Code: Don't click on this link!

Cracking the Code

APRIL 18, 2007

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

and so I think its a very, very big bet“ - Steve Ballmer, CEO, Microsoft Indeed, the opportunity is large: with 11m+ SMBs in the US only spending more than $300B in IT.but so far nobody managed to "crack the code" and current sales model are facing diminishing returns: (1) HT companies have little insights in their SMB customers (e.g.,

Software Review

Software Review Technical Review Europe Software

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Cracking The Code: Happy New Year 2008!

Cracking the Code

JANUARY 28, 2008

Today, thanks to Eloqua , CMOs have a clear visibility on their return allowing them to better allocate their budget and sales people can prioritize prospects to maximize their effectiveness. sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Watch this!

Software Review

Software Review Technical Review Los Angeles Europe

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

DECEMBER 9, 2006

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital

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Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. If you are having trouble raising money, sometimes a little PR can help.

San Francisco PR Lean Early Stage

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Cracking The Code: Why I disagree with Tony Zingale on the future.

Cracking the Code

DECEMBER 16, 2006

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1). Favorite Podcasts. (1). internet. (6). software.

Software Review

Software Review Silicon Valley Technical Review Software

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review SEM Marketing Las Vegas

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Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral

Viral San Francisco Lean Continuous Deployment

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. Advertising/Sales. Marketing/Communications/PR. Sales/Business Development. --> ENTER a CITY and/or SELECT STATE. Web Designer, Sales/Mktg - Md. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media.

Social Media Rhode Island Media South Dakota

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Measuring sales and marketing effectiveness of SaaS companies

Cracking the Code

MARCH 10, 2008

Measuring sales and marketing effectiveness of SaaS companies. Labels: SaaS , sales and marketing , software. a new entrant trying to gain awareness in the marketplace investing in various mktg programs and sales to get the lead-gen engine flywheel started)? sales and marketing. (10). Monday, March 10, 2008. at 8:58 PM.

Sales

Sales Software Review Marketing Technical Review

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Cracking The Code: "10 Things Every CEO Needs to Know About.

Cracking the Code

MAY 25, 2010

One of his secret: "Incentivize your marketing team on sales not leads" Jeff Jordan, CEO of OpenTable speaking about his IPO process: " Build relationships with key public investors 2-3 years before going public (Morgan Stanley, Fidelity and T. Labels: design , internet , sales and marketing. sales and marketing. (10).

Software Review

Software Review Cloud IPO Jordan

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. million registered users, 7500 supplier partners, 600 team members, and a run-rate of more than $150M in sales in just 15 months.

Technical Review

Technical Review Technology Software Review Valuation

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Cracking The Code: One order a day.

Cracking the Code

MARCH 10, 2008

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Venture Capital Cloud

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Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking the Code

JANUARY 10, 2007

You can listen to compressed audio without noticing it a lot, but video is a different game, especially with surging sales of high def. sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. anecdotes. (13).

Software Review

Software Review Technical Review Video Europe

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Cracking The Code: How to fish a salmon

Cracking the Code

JULY 6, 2007

sales and marketing. (10). ► 2009. (9). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. anecdotes. (13). Cloud Computing. (1). Europe Consumer. (1).

Software Review

Software Review Technical Review Europe Venture Capital