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Soundbites from the Future – 2013

Start Up Blog

So I thought I might pull all these thoughts together in a new edition of Soundbites from the Future – The 2013 edition. Like most politically important information, consumers will eventually get to be in control of their own aggregated data. Especially when the brand normally operate in an invisible category like washing powder.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

You can ask them to come and watch your videos at your owned & operated websites (O&O) where you can make higher margins as well as ask directly for more meaningful customer information such as Facebook connections, Twitter oAuths, email addresses and the like. This helps get CPM rates higher – even within YouTube.

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10 Predictions About the Future of Ecommerce

mashable.com

Advertise Advertise. By Scott Gerber 2013-10-01 12:46:54 UTC. As brick-and-mortar stores started seeing sales slip, they plunged headfirst into the Internet, thus creating click-and-mortar operations. Amazons product suggestions are great because they have so much aggregate data. ©2005-2013 Mashable, Inc.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

How They Do It: Aggregate data from travel data warehouses like ITA as well as indexing travel providers websites, provide this information to consumers in a highly customizable search engine. 2010 Operating Income: $16 million. lead gen) and advertising revenue from both of these companies. 2010 Net Income: $8 million.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

in 2013 to 1.43 There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. Google’s Advertising ID : A user-resettable, unique, anonymous ID for advertising, provided by Google Play services for Android devices.

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Putting Twitter’s IPO in Perspective

Agile VC

There’s different flavors or derivations of these… e-tailers and marketplaces are both e-commerce businesses but differ in operational model, growth patterns, and profit margins. If this were a math class, I’d just say the proof is evident but if you want some data on Twitter’s 2013 YTD revenue here you go.

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Notably I said: You have to have owned & operated websites (O&O) to drive traffic to. You have to have some of your own content formats and not just be an aggregator of talent. Your tech needs to add value to content producers, the audience and advertisers. You should be able to convert at least 5-15% of your audience.

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