ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it.

Artificial Inteligence 74

Artificial Inteligence ChatGPT Differentiation Technical Review 74

YoungUpstarts

DECEMBER 28, 2015

As we talk to marketers about how they generate leads and fill the top of their sales funnel, most say they rely on quite number of different tactics: Trade shows, seminars, email blasts to purchased lists, internal cold calls, outsourced telemarketing, and advertising. For example, users who are retargeted to are 70% more likely to convert.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

FEBRUARY 3, 2017

You might then decide to start an affiliate marketing program to help you reach new audiences. Well, according to the 2015 Affiliate Marketing Benchmark Report … 60.97% of affiliates live in the U.S. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Mobile App.

Affiliate 48

Affiliate Programming Marketing PPC 48

YoungUpstarts

FEBRUARY 26, 2015

Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite , where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.

Marketing 100

Marketing Distribution Social Media Advertising 100

Brandanew

JULY 1, 2015

Email Us At: Connect @ brandanew (dot) co. Email Us At: Connect @ brandanew (dot) co. Email Us At: Connect @ brandanew (dot) co. Email Us At: Connect @ brandanew (dot) co. Currently since we’re B2B focused we are focused on Twitter growth as we generate client leads from there. . Brandanew Impact.

Framework 100

Framework B2B Social Media Email 100

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. Why Should We Use An Explainer Video? Quite simply, because they work. image source.

Video 122

Video Software Review Cofounder Metrics 122

Brandanew

FEBRUARY 24, 2016

They are using gated (requiring an email to download) or ungated (free and open) content in their promoted tweets. Brandanew deals with a B2B audience, like Hootsuite and therefore, Twitter is an important channel for us too. growth in tweets exchanged between brands and customers in 2015. Choose wisely for your brands.

Social Media 100

Social Media Channel B2C Lead Generation 100

Duct Tape Marketing

MAY 15, 2017

I like that you said chat bots are trending, I was writing an article the other day and included just a screenshot from Google Trends about chat bots and there’s just this huge spike in early 2015 that just keeps going. But what is a chat bot in the simplest terms tell us what it is even? There’s lots of ways you can use it.

Marketing 36

Marketing Artificial Inteligence Analytics Lead Generation 36

Duct Tape Marketing

APRIL 21, 2017

Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. It also gives you access into audience growth, including geo-location and popular followers—vital data that help you grow in Instagram.

Social Media 65

Social Media Media Artificial Inteligence Analytics 65

ConversionXL

MARCH 21, 2017

In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. A 2015 study found companies make $6.50 It was clear from the first email that an influencer sent out about ButcherBox that influencer marketing worked for us. Read the full Bloomberg piece here.

Marketing 78

Marketing B2C Social Media Channel 78

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

MARCH 19, 2018

In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. We want the audience to be able to compare two data points for each dimension, and look across all five dimensions. The bar chart is a sub-optimal way to let the audience see this. Don’t create handouts!

Analytics 130

Analytics Audience B2C Restful 130

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 16, 2016

In 2015, 28% of the 4.9 Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule. Respectful vs. Irreverent.

Conversion 48

Conversion Audience Massachusetts Social Media 48

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Down from 28% in 2015.). Only use personalization in areas where people expect it (after opting in, in emails, etc.).” (via Know Your Audience’s Personalization Tolerance. via HubSpot). Think about it.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. This allowed them to focus on one audience’s specific needs. Qualitative-first: Aligning sales and marketing for a comprehensive audience profile.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Framework 147

Framework Marketing Search Mobile 147