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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Email campaigns, Cold calling. Cost per lead.

B2B 48
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Coping With Late Payment – Managing Asia’s Slow Payers

YoungUpstarts

A total of 30 per cent of business-to-business (B2B) invoices issued to foreign companies were paid late and 6.5 According to The Economist forecast for 2015, ASEAN will add USD 335 billion and become the fourth largest economy in the world. A quick WhatsApp message followed by an email may be more effective than ten telephone calls.

Singapore 191
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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

Email 49
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118
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18 Entrepreneurs Reveal The Pivot They’re Making in Their Business in 2020

Hearpreneur

What we realized is that SMS marketing campaigns are significantly more effective for us than email campaigns when qualifying the interest of new potential customers. Potential customers that have opted into our marketing list within the past 7 days are 39% more likely to respond to our SMS communication versus email communication.

SMS 86
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Market Like Its 1999 In 2015 – 9 Marketing Strategies That Worked Back Then & Still Work Now

YoungUpstarts

Though paper flyers are an option for today’s marketer, technology has also made it possible for you to avail yourself of digital distribution options and opened the door for platforms like evite , where anyone with a computer can quickly draw up an event or occasion announcement and distribute it to thousands of email and social media contacts.

Marketing 100
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August Roundup: What Are The Most Effective Content Marketing Strategies?

Brandanew

Brandanew (@Brandanewco) September 1, 2015. As B2B partners tend to be detail oriented high quality content is a great way to engage with them. B2B markets almost force you to show your thought leadership in a given market and therefore, it is critical that you share your insights! Posted by Brandanew on Friday, 21 August 2015.

Marketing 100