Occam's Razor

JULY 22, 2013

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. Maybe you’re pre-revenue. What if this campaign generated twice the revenue the last one did?

Audience 48

Audience Conversion Email Hiring 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg). via MailChimp).

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MARCH 31, 2016

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. To develop a solid testing plan, it’s important to understand the structure of a Facebook ad campaign. And the more you test, the better.

Campaign 48

Campaign Algorithm Audience Metrics 48

ConversionXL

JULY 8, 2016

Down from 28% in 2015.). Most of them are chasing increased conversion rates and revenue… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. That’s interesting because presumably, a loyalty program would be a prime place for personalization, much like apps. So, how exactly did it work?

B2C 70

B2C Search Internet Mobile 70

ConversionXL

NOVEMBER 16, 2016

In 2015, 28% of the 4.9 Here’s MailChimp preparing me for my “moment of glory” as I’m getting ready to send an email campaign… And here’s Reigns criticizing my ability to run a kingdom… Note that the above example is an exception to a common rule. Respectful vs. Irreverent.

Conversion 48

Conversion Audience Massachusetts Social Media 48

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Create a revenue forecast before you even run the experiment. 2015 site vs. 2017 site.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 9, 2015

It is 2015. Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? You had to rely on 300 surveys filled out by badgering people on street corners or when they are having dinners at home.

Metrics 60

Metrics Analytics Non-Compete Search 60