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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Video content allows advertisers to tell a more complex story than text or images alone. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers. As Wilcox laments: Part of the reason why advertisers haven’t embraced it yet is we don’t have the ability to retarget video viewers yet.

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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

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5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

The Rubik’s Cube is a combination of simplicity (just match the colors) and complexity (42 quintillion possible permutations). Lipitor, an LDL (bad) cholesterol-lowering statin drug with sales in excess of $141 billion , is one of the best-selling products of all time. ” And they just have to try it. And try again.

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4 Reasons To Consider A New Domain Name For Your Startup

YoungUpstarts

I’m not a domain investor myself, but, after spending 10 years in Internet marketing working for companies like Expedia and Partner Fusion, a leading marketing and technology incubator, I’ve seen many signs pointing to the value of new exact-match domains. They weren’t cheap. I worked with Name.com and purchased the domains for $90,000.

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4 Ways to Improve Your Online Storefront

Up and Running

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

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Small Business Saturday Trends For 2017

The Startup Magazine

Last year, Small Business Saturday sales reached $15.4 In 2016, 23 percent of U.S. With early sales data, you get an idea of what your customers want as you plan for success later in the season. Choose and use hashtags and keywords that match your business and deals, too, including #SmallBusinessSaturday and #ShopSmall.

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The Advanced Guide to Holiday Testing

ConversionXL

Of course, some industries are more affected by the holiday season than others… In 2015, eMarketer predicts that total retail sales will increase 5.6% while online retail sales will increase 13.9%. Thanks largely to Christmas and Boxing Day, late December is also a peak time for eCommerce sales. Does it match up?