ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

View from Seed

SEPTEMBER 14, 2021

Back in 2018, my colleague Rob wrote a blog post about how the VC asset class is doing. The chart below illustrates this, with the black vertical line representing the average VC return. This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey.

Valuation 295

Valuation Pre-Money Valuation Distribution Early Stage 295

YoungUpstarts

MARCH 24, 2020

For reliable insights on the economy, an outstanding resource is ITR Economics , an economic research organization that issues monthly economic trend reports by industry verticals and market segments. Paul was recognized in 2018 as Chief Outsiders’ CMO of the Year. The Takeaway. Recognizing where you “are” is half the battle.

Private Equity 127

Private Equity Vertical Forecast Equity 127

Ben's Blog

AUGUST 31, 2020

In fact, according to a 2018 study by TSYS, approximately 54 percent of Americans prefer to use debit cards, while only 26 percent prefer credit cards. According to a Fed payments study, debit card transactions were almost double that of credit cards in 2018: 87 billion debit card payments, versus 45 billion credit card payments.

IPO 36

IPO Stock Software Review API 36

Occam's Razor

JULY 24, 2018

At the top-right, you’ll discover my obsession with Profit and Incrementality, which form the basis of competitive advantage in 2018 (and beyond). Slice the matrix vertically along the time-to-useful dimension…. Campaigns can be optimized based on real-time impressions, clicks, visits, page views, cost per acquisition etc.

Analytics 93

Analytics Framework Metrics Algorithm 93

View from Seed

SEPTEMBER 14, 2021

Back in 2018, my colleague Rob wrote a blog post about how the VC asset class is doing. The chart below illustrates this, with the black vertical line representing the average VC return. This post is inspired by some of the earliest conversations I have had with the team here at NextView and since the beginning of my VC journey.

Valuation 156

Valuation Pre-Money Valuation Distribution Early Stage 156

Austin Startup

MARCH 7, 2018

janryan (@janryan) | Twitter Kerry Rupp Kerry is a Capital Factory Mentor and founding partner of True Wealth Ventures, an early-stage venture capital fund that invests in women-led companies in the sustainable consumer and consumer health verticals.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Over the years, their acquisition campaigns have succeeded by combining humor with a serious tone that lets you know that they take pest control seriously.

Retention 82

Retention Developer Customer Programming 82

Hearpreneur

DECEMBER 11, 2017

To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs. Whether you’re trying something new or planning to attack a more saturated vertical like beauty or fashion, if you don’t love what you’re doing, you’ll lose your motivation to keep creating.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

OCTOBER 19, 2021

In 2018 , Facebook rolled out a major update to its algorithm to center it more around content from individuals’ friends, family, and groups and less from businesses. Interestingly, vertical videos have a higher engagement rate than landscape and square videos. Create, test, measure, tweak, repeat. Use content to build a community.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JUNE 2, 2022

In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. This approach works for both new account acquisition and account expansion.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105