Duct Tape Marketing

FEBRUARY 27, 2020

And I think that in the early days it was sort of novel that people had content, and obviously like you said, the search engines didn’t have as much content to chew through so they would surface your content. So it really depends on your audience, right? For us, that’s how it’s changed. John Jantsch: Yeah.

Audio 57

Audio Boston Video HTML 57

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. I don't know you.

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

JANUARY 14, 2020

I’ve always, and you see this time of year we’re recording this in the first part of January of 2020 that’s really popular for people to do the trends. I was working on B2C and B2B. And so the biggest profit engine I think is for you to stop holding yourself back. John Jantsch: Wow. Blog posts.

Curation 39

Curation Video Viral Government 39

YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. 57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. (

SEM 113

SEM SEO PPC Marketing 113

Cracking the Code

MARCH 28, 2022

The first time I met Matan, Melio's co-founder and CEO, he told me that his mission was simple: he wanted to “help small business stay in business” by making B2B payments fast, simple and flexible. And then you realised that there was a gap for B2B. Tell me a bit more about the things you did to understand how small businesses work.

B2B 62

B2B Cofounder Small Business 62

ConversionXL

NOVEMBER 16, 2021

Foster your personal brand, and you’ll build perceived value, trustworthiness, credibility, and reliability—ingredients that contribute to audience building and revenue. In this article, we’ll share tips for how to build your personal brand, grow your audience, and expand your online presence. And you need to say it consistently.

Framework 131

Framework Social Media B2B Audience 131

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Copywriters today are tasked with producing fodder for a machine that’s hard to please: search engines. What is a modern copywriter to do? Is copywriting creative or calculated?

Demand 46

Demand B2B Curation SEO 46