Acquisition Aggregator Channel Viral 
ConversionXL
SEPTEMBER 13, 2018
Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which channels (paid, organic, social, etc.) You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. How many adds came through organic SEO? lowering $1.50
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Occam's Razor
SEPTEMBER 24, 2012
Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.
Occam's Razor
MAY 2, 2017
#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.
www.forentrepreneurs.com
FEBRUARY 2, 2010
This is a little harder to do for channel sales, but still extremely valuable. Here are some example metrics that are important at this overall level: CAC – total cost to acquire a customer (see previous blog post Startup Killer: the Cost of Customer Acquisition to understand why this is so important.)
Venture Chronicles
DECEMBER 6, 2010
Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.
ConversionXL
SEPTEMBER 10, 2019
I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. The long-term game completely changes: At scale, these channels can 10X the size of most companies.
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