Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Use business metrics and tools to tune your efforts. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction.

Social Media 247

Social Media Media Reputation Viral 247

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. Drastically reduce the cost of customer acquisition. year pay-back period.

Business Model 335

Business Model .Net Revenue IPO 335

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g.

Metrics 152

Metrics Audience Curation Algorithm 152

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36

Founder Conversion Technical Review Cash Position 36

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 3, 2018

Work hard to define meaningful product metrics – enabler of team success. Optimize for retention, not just acquisition. To understand acquisition you must understand lifetime value. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. What makes B2B different?

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Viral marketing is hard to replicate. It’s a masterclass in B2B storytelling. billion users interact in Groups every month.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165