ConversionXL

MAY 27, 2022

Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert. Without a robust demand generation strategy , marketing leads arrive with a lack of education and understanding of the industry and product and little intent to purchase.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling.

Analytics 120

Analytics Retention Social Media Campaign 120

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost. Company expense went down a little bit (email campaigns after all are not free).

.Net 119

.Net Campaign Analytics Channel 119

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. According to the Wheel of Persuasion , the most important ingredient in an effective fear appeal campaign is ‘perceived efficacy’. Free trials and freemium products have proven to be effective acquisition tactics.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive.

Search 31

Search Technical Review SEO Small Business 31

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

ConversionXL

DECEMBER 30, 2015

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Try to look at your top 25 campaigns and compare conversion rate. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

If you decide to follow a blog acquisition strategy, you’re not going to write the blog yourself, not very likely. After I made some good money with the Small Business Branding site and the Magic site, I started to look for acquisition targets. Buy sites in your market. I like to write, but not that much.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JULY 31, 2006

5 : Understand exactly what the acquisition strategy of your website / company is. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. Figure out what is your core acquisition strategy and then measure conversion rate for those elements. That is just a start.

Analytics 115

Analytics Conversion PPC Metrics 115

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Build acquisition into your product (LinkedIn, TransferWise). Use marketing to amplify your product.

PPC 48

PPC Analytics Video Non-Compete 48

Lightspeed Venture Partners

DECEMBER 3, 2010

Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units. Competition shifts from user acquisition to user retention. In addition, exchanges by definition can only support standard ad units.

Internet 106

Internet eCommerce Advertising Flash 106