ConversionXL

AUGUST 19, 2020

PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. SEO has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

NOVEMBER 28, 2018

Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.

PPC 117

PPC Search CPA Campaign 117

ConversionXL

JULY 10, 2014

For example, I once had a client that sold law office practice management software. When surveying the competition, their customers, and the market at large, I learned that most law offices wouldn’t even consider purchasing a practice management software unless they knew: That it was being used by real lawyers.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JULY 29, 2020

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). Google once allowed webmasters to dump a laundry list of (supposedly) relevant phrases into the source code, hidden from users. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Maybe you’re at a startup whose acquisition engine is fueled by SEO. This can result in calling a result early due to “spotting a trend” (impossible). Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

Duct Tape Marketing

APRIL 14, 2022

Click on over and give us a review on iTunes, please! What makes it scalable and more of a marketing channel is that it's managed using software. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. Like this show?

Marketing 87

Marketing Affiliate Channel Software Review 87

Occam's Razor

AUGUST 12, 2013

We have fought valiant battles, paid expensive consultants, purchased a crazy amount of software, and achieved an implementation high that is quickly, followed by a " gosh darn it where is my return on investment from all this?" Campaign is defined as anything but Direct traffic. than multi-channel attribution modeling.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 3, 2017

Are you aware of your cost per acquisition on other channels? Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Scanned QR codes. You may run, for example, several Facebook campaigns. Which email campaign was this link in? It does not happen automatically.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Hostname [Domains with your GA code]. Campaign Cost Analysis. Hostname [Domains with your GA code]. Seven more! Your life will be simpler. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Image source ).

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). There are some audiences who exhibit that behavior.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 6, 2010

2: Visitor Acquisition Efficiency Analysis Report. My goal was to create one report where I can review the efficiency and performance across all streams of traffic to the site. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). Remember no acquisition is free.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

JULY 29, 2014

With that in mind, we’ll cover features at the Account, Property, and View levels in your Google Analytics setup you should be reviewing and using. www.JoesFancyInteriorsBlog.biz and www.JoesShopForGoodHouseStuff.com), you may want to consider using the same Property and tracking code for both. image source.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Your free trial signups are hardly equal.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

Software By Rob

FEBRUARY 10, 2009

As a software developer I want things in neat little boxes. But the problem is that marketing isn’t like coding. Coding is a highly constrained environment and, with most problems, a well-known path to success. Marketing Isn’t Coding. Design is a less constrained environment than coding.

Design 51

Design Software Review Marketing Software Developers 51

maplebutter.com

JANUARY 8, 2013

Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). Sometimes I use Balsamiq, sometimes I code a prototype, doesn’t matter – just create something, then tell the world. I think quick, do something, then review what I’ve learned. How I can find the right investor (software)?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MAY 22, 2014

For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Acquisition – Getting Visitors At Top Of The Funnel. image source. What do they need?

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile).

Metrics 60

Metrics Analytics Non-Compete Search 60