Occam's Razor
JULY 18, 2011
Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.
Occam's Razor
JANUARY 2, 2013
What about in Florida vs. New York? Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists? What about Social?
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YoungUpstarts
MARCH 21, 2019
by Jennifer Tomlinson, Senior Manager of Channel Marketing at Microsoft. You might find that most of your company’s buzz comes from a small village in Florida. Jennifer Tomlinson is Senior Manager of Channel Marketing at Microsoft. Running a small business is like attending a career fair.
Occam's Razor
JULY 1, 2008
The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!). Tips for measuring offline impact ("conversions) of your online channel: Some of these you might have heard of before, others might be new to you. Two words: Primary Key. Happy birthday! #2:
Hearpreneur
DECEMBER 8, 2019
On the heels of seeing the 10% influencer base increase the referrals process yielded, the team at Intellifluence pushed to create a brand-to-brand referral program as well, intent on creating user acquisition flywheels wherever possible. Photo Credit: Kyndall Bennett.
ReadWriteStart
MAY 12, 2011
Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. She has, thus far, not done any other formal customer acquisition initiative. Next, Dan Stewart from Safety Harbor, Florida, pitched Happy Grasshopper , an email-based referral marketing service.
ReadWriteStart
MARCH 3, 2011
In addition to the Northwest contingent, we had Dan Stewart from Safety Harbor, Florida, pitching Happy Grasshopper. We discussed a numbers of customer acquisition methods to do so. We also discussed Dan's options vis-à-vis channel partners. If that does happen, I would say the investors will have done extremely well.
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