Startup Professionals Musings

AUGUST 18, 2013

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ConversionXL

JANUARY 24, 2017

Talia Wolf , CEO of taliagw.com CRO training and consulting, puts it this way: Talia Wolf: “The knowledge gained from a more in-depth approach increases retention rates and generates invaluable knowledge to every unit within the business. So there would be no point in including “CRO” in the name of the position.”.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

JULY 26, 2023

Of course, then we get into some of the channels, you know, does your website perform? I mean, we're, we're really, you don't have to use all of these channels, but having some integration between all of these channels is part of where I see quite a gap. We'll go beyond sales to retention referral. Is there a focus?

Marketing 57

Marketing Artificial Inteligence Retention Audio 57

ConversionXL

SEPTEMBER 28, 2017

it’s a lead generation website, nothing is sold), conversion rate is the next best thing. 3) Customer Acquisition Cost. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC). How can you predict customer’s LTV at the time of acquisition?

Metrics 121

Metrics Acquisition Conversion Revenue 121

Duct Tape Marketing

JULY 26, 2023

Of course, then we get into some of the channels, you know, does your website perform? I mean, we're, we're really, you don't have to use all of these channels, but having some integration between all of these channels is part of where I see quite a gap. We'll go beyond sales to retention referral. Is there a focus?

Marketing 44

Marketing Artificial Inteligence Retention Audio 44

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? B2B demand generation focuses on ROI. 7 demand generation tactics to grow your pipeline. Webinars as a demand generation tactic have benefited greatly from this.

Demand 115

Demand Affiliate Audience Leadership 115

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. Peep Laja , ConversionXL : “I see growth hacking as traffic acquisition + conversion optimization.”

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Lead generation sites can expect to double their conversion rates. User research is the foundation for those gains.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. Let use the question in general way. Earn more affection.

Analytics 131

Analytics Marketing Campaign Metrics 131

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. Lead Generation.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

AUGUST 15, 2017

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Leads generated. Keep in mind, however, that there are other, more complicated ways content provides an ROI: Better customer retention. Conversion rate.

Marketing 126

Marketing Analytics Conversion SEO 126

ConversionXL

AUGUST 15, 2017

That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Leads generated. Keep in mind, however, that there are other, more complicated ways content provides an ROI: Better customer retention. Conversion rate.

Marketing 92

Marketing Analytics Conversion SEO 92

www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Good post, -Hakan [link] aprildunford Reply 13. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Because you’re paying for every click your ad generates, it makes sense to progress prospective customers through your funnel quicker. Cost per acquisition (CPA).

Customer 140

Customer Marketing Social Media CPA 140