ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

JULY 29, 2020

Amazon can skip right past the superficial metrics in a way that Google can’t, and sellers benefit from it. Internal PPC traffic is less influential than it once was. Once it happens, however, the importance of traffic generated via Amazon’s PPC campaigns falls off in terms of search visibility.

SEO 113

SEO PPC Algorithm Software Review 113

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

DECEMBER 13, 2022

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. Define your target metrics. Maybe you’re at a startup whose acquisition engine is fueled by SEO. We’ll measure this using (data metric). Add it as a variable.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish.

Analytics 125

Analytics Web Customer SEM 125

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search.

Acquisition 111

Acquisition Software Review PPC Analytics 111

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. SendWithUs also handles drip marketing but focuses on sending messages directly from your app or website using email designs created by you. If you’re confident with graphic design, Snappa may be the choice for you.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. SendWithUs also handles drip marketing but focuses on sending messages directly from your app or website using email designs created by you. If you’re confident with graphic design, Snappa may be the choice for you.

Social Media 48

Social Media Marketing Analytics Audience 48

Hearpreneur

JULY 20, 2018

It’s also a great way to show that we put a lot of thought and care into not just crafting our jewelry but also the designs and the symbolic meaning that goes behind each aspect of our business. NorthSide Metrics is a digital marketing agency based in the Chicagoland area. Thanks to Dave Rohrer, NorthSide Metrics ! #7-

Naming 71

Naming OTC Entrepreneur PPC 71

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JULY 29, 2014

However, if you have an interior design business, and it has both a blog and a store site set up under separate domains (i.e. If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you.

Analytics 132

Analytics Software Review eCommerce Search 132

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

JUNE 16, 2016

Here’s a look at pirate metrics (AARRR) as designed by Dave McClure of 500 Startups … Image Source. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Before you start your high velocity testing program, chart your quality based on the metrics above.

Framework 48

Framework Programming Metrics Engineer 48

ConversionXL

MAY 14, 2019

If you don’t have an in-house graphic designer, there are plenty of free, easy-to-use templates : Now that your channel is set up and your videos are uploaded, it’s time to create a campaign. There are even PPC strategies for account-based marketing.). These audiences are designed for bottom-of-the-funnel conversion ads.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Acquisition – Getting Visitors At Top Of The Funnel.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

MARCH 14, 2017

You generally use this either to match your marketing communications and messaging strategy with what aligns to your customer profile, or to fuel product design and development decisions. After conducting more than 2,000 AdWords audits, Disruptive Advertising found that only 12% of their PPC keywords produce 100% conversions.

Matching 99

Matching Conversion Audience Analytics 99

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

JULY 11, 2016

If you don’t care about words, you’re a decorator, not a designer. Build acquisition into your product (LinkedIn, TransferWise). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Your marketing funnel strategies in the previous stages are designed to bring prospects to this point. You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs.

Customer 133

Customer Churn Rate Retention Acquisition 133

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. " Kisses. Angels singing! Time on Site!

Analytics 140

Analytics Web Metrics DC 140