ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” A growth team, however, is largely overlapped with product, engineering, and design as well.

Analytics 99

Analytics Engineer SEO Channel 99

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

FEBRUARY 9, 2016

They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.”

Retention 48

Retention Metrics Acquisition Conversion 48

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. For instance, should resources go to user acquisition or to combatting churn?

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). For example, a web designer.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

VC Cafe

JULY 15, 2021

The reality for startups is that it’s not enough to build, design and ship a great looking app – marketing and distribution are critical to success. So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

OCTOBER 19, 2017

So, too, should the Test Manager take direction from their cohort of subject matter experts: Product Managers, Technical Directors, Web Designers, and Customer Service Representatives.”. I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

APRIL 3, 2019

Brian Cugelman: “Consumer Psychology, Dopamine, and Conversion Design”. Try out different tactics, tools, offers, and designs. Invites went up 50%; 35% lift in referral acquisition. Learning over knowledge: Knowledge is finite; design every experiment in a way that you can derive learnings, even from losses.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. Qualaroo is a third party application that allows you to have a single question pop up on your site at a designated time.

Customer 133

Customer Analytics Conversion Lead Generation 133

Steve Blank

MARCH 4, 2014

For most companies it feels like innovation can only happen by exception and heroic efforts, not by design. The Enterprise: Business Model Execution We know that a startup is a temporary organization designed to search for a repeatable and scalable business model. By design not by exception. The question is – why?

IRR 335

IRR Startup Business Model Agile 335

ConversionXL

OCTOBER 23, 2015

Anyone who is familiar with the ResearchXL model will know that the two go hand-in-hand to deliver insights… Let’s say your problem is customer acquisition (you’ve seen the numbers). With this information, you’re able to make more informed decisions about your design / UX, copy, calls to action, and even your product or service itself.

Conversion 48

Conversion Retention Audience Software Review 48

View from Seed

FEBRUARY 27, 2019

Many founders have to turn to brute force to figure it out, even when they themselves don’t have practitioner product management experience. However, managing product development correctly is incredibly important in the earliest days and can make or break your company. product engagement, retention metrics).

Hiring 120

Hiring Bandwidth Product Early Stage 120

Startup Lessons Learned

DECEMBER 14, 2009

I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. But the " buy now, buy now, buy now, buy now " design and merchandising on their websites makes that amply clear. It is a standard metric.

Metrics 152

Metrics Analytics Search Channel 152

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement! But from a pragmatic perspective I think its a dangerous thing to rely on when making concrete product decisions. March 25, 2009 9:19 AM Eric said.

Metrics 88

Metrics San Francisco Lean Viral 88

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Product, product, product!

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Retention competition is how you get people to come back to your app. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 10, 2021

The caveat is that if there’s a learning curve to using your product, people might not know where to ask for help or may give up completely. It’s also possible that these demos might have an up-front cost to design, code, and deploy. There’s a lot to learn here about good product education in written and video format.

Product 120

Product B2C B2B Email 120

www.vccafe.com

MARCH 11, 2013

Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. LiveRoad : A Great IDE for design is very helpful. s helpful to find an developer tool that allows you to write html/css and renders the view in real time, so you donâ??t Color Scheme Designer. Customer service. Event platforms.

Software Review 53

Software Review Technical Review Startup 53

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Have you struggled with engagement and retention?

Viral 140

Viral San Francisco Lean Continuous Deployment 140