Both Sides of the Table

JUNE 18, 2010

The strategy of GigaOm and where they differentiate in the market. Real-time search engine. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; first vertical to launch by 2010 Holiday Season. Potentially limits acquisition opportunities for independent ad networks.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

ReadWriteStart

MAY 12, 2011

She has, thus far, not done any other formal customer acquisition initiative. I suggested LinkedIn, oDesk, and eLance with the caveat that the field is extremely competitive and crowded and differentiation would be tough to achieve. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. Discuss.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example). Differentiate free and gated content. SEO should lead with intent. Remember Omnisend’s podcast?

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ReadWriteStart

JANUARY 20, 2011

Mike's customer acquisition strategy is weak at this point, and he also has a rather broad strategy in approaching this market. Kelly has a lot of gaps in her customer acquisition strategy, as well as positioning, and she is seeing customers from commercial and residential clients. Photo by Bessarro. Discuss.

Entrepreneur 114

Entrepreneur Silicon Valley Vertical Massachusetts 114

Austin Startup

JULY 5, 2017

Rather, Tesla will be a full stack, vertically integrated clean energy company. Once you can call a self-driving Uber/Lyft, the cost of transportation will fall ~75% (current driver take-rate), and probably 85–90% in the long run as cars are re-engineered to be designed as taxis first. This is pretty astonishing. Scale, scale, scale.

Nevada 66

Nevada Global eCommerce Engineer 66

ConversionXL

OCTOBER 25, 2018

Content creation, the engine of inbound marketing, creates the draw (i.e. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

Reid Hoffman

SEPTEMBER 8, 2020

This pivot fundamentally changes your required organizational competencies, from Sales and Marketing to Engineering, Operations, and Support. We had engineering specialists and felt we had this unique technology. The average customer acquisition cost of advertising on Yahoo or Netscape was well over $40. You’re giving out money.”

Startup 36

Startup Silicon Valley Business Model Mobile 36

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Every single person, every single organization on the planet knows what they do, 100 percent.

Campaign 109

Campaign Social Media Audience Channel 109

www.pakman.com

SEPTEMBER 27, 2012

But if your service attracts particular verticals of content engagement, not all content is created equal, and some is much more valuable than others. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate. Products your friends bought, etc.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

APRIL 10, 2019

While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). With account-based content , you’re usually cutting out search engines and proactively reaching out to prospects. Or, at the very least, narrowly targeted verticals.). is all personalized for singular brands. (Or,

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

SEPTEMBER 10, 2021

Companies are investing in enterprise software not just as a platform to run their business on, but the engine that moves it forward. Typically, this value falls into one of three categories: Differentiation: The features you’re looking to build or acquire will help you stand out among your competitors.

Software Review 96

Software Review Technical Review Software Acquisition 96