Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. But, if they are not, it’s very hard to use paid acquisition to generate that type of traffic for under $5. Product second. Marketing first. or lack of).

Founder 48

Founder Sales Cycle Affiliate Retention 48

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Retention competition is how you get people to come back to your app. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

They need products that are really working in the market. This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” How Is Growth Hacking Defined Today?

Retention 48

Retention Metrics Acquisition Conversion 48

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Include notes from your internal team that explain how insights are influencing product development.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

NOVEMBER 29, 2018

But rather than spending marketing dollars on expensive, bottom-of-funnel ad buys—or on content that attempts to explain the value of a product—a product-led strategy lets consumers create their own “Aha!” Consumer psychology also suggests why product-led strategies may enjoy more success : Endowment effect. Free-trial models.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

APRIL 3, 2018

Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

View from Seed

FEBRUARY 27, 2019

Many founders have to turn to brute force to figure it out, even when they themselves don’t have practitioner product management experience. However, managing product development correctly is incredibly important in the earliest days and can make or break your company. product engagement, retention metrics).

Hiring 120

Hiring Bandwidth Product Early Stage 120

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

DECEMBER 14, 2009

If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. Take the minimum viable product , for starters. And others require an early product prototype. The level of engineering quality will vary.

Customer 156

Customer San Francisco Viral Lean 156

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Acquisition / Lifetime Value, etc. Then launch.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement! But from a pragmatic perspective I think its a dangerous thing to rely on when making concrete product decisions. March 25, 2009 9:19 AM Eric said.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

SEPTEMBER 10, 2021

Companies are investing in enterprise software not just as a platform to run their business on, but the engine that moves it forward. When buying, evaluate the development languages your acquisition is built on to understand how complex the integration process will be. Ongoing support once the project is wrapped.

Software Review 96

Software Review Technical Review Software Acquisition 96

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Have you struggled with engagement and retention?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. of Search Traffic: This measures the percentage of traffic you receive from search engines, in context of all other traffic sources. This one is more subtle.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 19, 2017

I’ve seen conversion teams nestled under marketing that resulted in product teams making their own testing tools, running unscientific tests, and making changes that didn’t align with marketing changes. I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

APRIL 3, 2019

recommendation engines, chatbots, automated suggestions for collaboration). Invites went up 50%; 35% lift in referral acquisition. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”. Sometimes marketing and engineering departments want to do parallel experiments and run into conflicts.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. great web customer acquisition tutorials. Search Engine Optimization Tools. customer retention, churn reduction, lifetime value. Check them out. No worry, just use Firebase to store all your data.

Software Review 53

Software Review Technical Review Startup 53