VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

Hearpreneur

JANUARY 19, 2022

We asked entrepreneurs and business owners about the pivot they are making as a result of the pandemic and here are the responses: #1- Social media marketing. Demand for e-commerce and social media participation is increasing. Especially during challenging times, retention is significantly more crucial than acquisition.

Entrepreneur 116

Entrepreneur Metrics Technical Review North America 116

ConversionXL

AUGUST 23, 2017

Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. ” Robert also shared some stats regarding social media and the customer journey map. ” Click to enlarge.

Customer 130

Customer Channel Design Retention 130

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. It will put that data in Campaigns section of the Acquisition report.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. Get executive buy-in.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. What about social media support? Image source.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

JULY 26, 2023

08:29): I could go on and on social media, email marketing, paid advertising. We'll go beyond sales to retention referral. These are all parts of the customer journey, but is there a focus, the proper focus on repeat business and retaining business and generating referrals? You know, where are you today? Is there a focus?

Marketing 57

Marketing Artificial Inteligence Retention Audio 57

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Customer acquisition cost (CAC).

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

JULY 26, 2023

08:29): I could go on and on social media, email marketing, paid advertising. We'll go beyond sales to retention referral. These are all parts of the customer journey, but is there a focus, the proper focus on repeat business and retaining business and generating referrals? You know, where are you today? Is there a focus?

Marketing 44

Marketing Artificial Inteligence Retention Audio 44

ConversionXL

JUNE 15, 2021

It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention). Retention—Inspire engagement. Form (or story structure/mode).

Audience 153

Audience Retention Campaign Video 153

Up and Running

JANUARY 23, 2018

Also, find out: If they are on social media, and their choice of network. Work with leads generating companies like Salesripe. In other words, focus a good amount of effort on customer retention rather than customer acquisition. Do they belong to any LinkedIn or Facebook groups?

Sales 82

Sales Metrics Business Plan Networking 82

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. 7 demand generation tactics to grow your pipeline. Webinars as a demand generation tactic have benefited greatly from this.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. Social media drives communication…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes.

Retention 48

Retention Metrics Acquisition Conversion 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket Watcher provides a practical look at product marketing for start-ups.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. Social media, on the other hand, are browsing channels. Image source.

Customer 140

Customer Marketing Social Media CPA 140