Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

YoungUpstarts

SEPTEMBER 12, 2012

The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. As a result, retention rates rebounded back up to the high 90s. Energize your online and social media marketing.

Customer 168

Customer Social Media Retention Canada 168

Up and Running

AUGUST 16, 2021

According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. Instead, start simply and leverage lead generation forms and collect contact information for your email communications.

Customer 154

Customer Churn Rate Software Review eCommerce 154

YoungUpstarts

OCTOBER 10, 2012

SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. Intel realized this when its initial forays into web-based and social media marketing were going nowhere.

Customer 154

Customer Fractional CTO Canada Technical Review 154

Hearpreneur

JANUARY 19, 2022

We asked entrepreneurs and business owners about the pivot they are making as a result of the pandemic and here are the responses: #1- Social media marketing. Demand for e-commerce and social media participation is increasing. Especially during challenging times, retention is significantly more crucial than acquisition.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Image source. These stages aren’t a strict pathway.

Marketing 115

Marketing Framework Metrics Channel 115

Duct Tape Marketing

JUNE 26, 2023

It's a step-by-step approach designed to boost your marketing efforts, enhance customer retention, increase online visibility, and improve ROI. Your marketing strategy should be the backbone of your business - a roadmap leading you toward your growth goals. Low Customer Retention You're losing customers as fast as you're getting them.

Non-Compete 77

Non-Compete Retention Marketing Differentiation 77

ConversionXL

AUGUST 23, 2017

Their customer journey maps the following path from Discovery to Sales, and Retention. If this is met, then the customer proceeds to the Retention phase, where they want to see return on investment. ” Robert also shared some stats regarding social media and the customer journey map. ” Click to enlarge.

Customer 130

Customer Channel Design Retention 130

Duct Tape Marketing

MAY 1, 2023

Topics I Cover: [01:12] AI tools as a research and idea generator assistant rather than a replacement. [02:36] 14:07] AI prompts for social media content and information. [16:22] So it gives us a, a head start at looking at content and reputation and social media and just even SEO under the hood. Like this show?

Marketing 82

Marketing ChatGPT Framework Technical Review 82

YoungUpstarts

AUGUST 28, 2017

At a time when customer retention teams go out of their way to cling on to their base of customers, should you be making it easier for them to quit? Taking your focus away from customer retention and instead focusing on a transaction-based relationship is also good from a customer experience point of view. The opportunity cost.

Customer 124

Customer eCommerce Marketing Retention 124

YoungUpstarts

JUNE 17, 2019

Consider that quizzes also allow marketers to collect email addresses and quiz responses from leads – ideal for startups to gather rich data to then segment and target their follow up advertising efforts. Quiz advertising creates a marketing funnel which automatically classifies leads and generates information.

Marketing 147

Marketing Startup Burn Rate Advertising 147

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. We cover everything from A/B testing, branding, and social media marketing to Google Analytics, SEO, or landing page optimization. Source: Nanigans.

Management 141

Management Marketing Campaign Social Media 141

Up and Running

AUGUST 7, 2014

” Competitive intelligence is a means of legally obtaining information that you can use to improve your own products, services, and customer retention. Follow your competitors on social media. Managing a Business Sales and Marketing Strategy Uncategorized business business ideas competition social media technology'

Social Media 99

Social Media Advertising Retention Media 99

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

JULY 26, 2023

08:29): I could go on and on social media, email marketing, paid advertising. We'll go beyond sales to retention referral. These are all parts of the customer journey, but is there a focus, the proper focus on repeat business and retaining business and generating referrals? You know, where are you today? Is there a focus?

Marketing 57

Marketing Artificial Inteligence Retention Audio 57

ConversionXL

JUNE 15, 2021

It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention). Retention—Inspire engagement. Form (or story structure/mode).

Audience 153

Audience Retention Campaign Video 153

Duct Tape Marketing

JULY 26, 2023

08:29): I could go on and on social media, email marketing, paid advertising. We'll go beyond sales to retention referral. These are all parts of the customer journey, but is there a focus, the proper focus on repeat business and retaining business and generating referrals? You know, where are you today? Is there a focus?

Marketing 44

Marketing Artificial Inteligence Retention Audio 44

Women Entrepreneurs Can

JANUARY 19, 2023

They look at your website, social media channels, and third-party reviews. Social media. You can also share your website and content on social media platforms such as Twitter, Facebook, and Instagram. Here are five steps to launch such a campaign from scratch: 1. Consideration. Broken link building.

SEO 52

SEO Algorithm Engineer Software Review 52

Up and Running

SEPTEMBER 10, 2021

In its simplest form, a CRM will help you increase customer retention, which in turn increases profits. Typically, this is most valuable for marketing, sales, and service teams who are actively working on lead generation. However, this impact can be felt throughout your organization in the following ways. Explore CRM trials.

Management 116

Management Customer Software Review Technical Review 116

Duct Tape Marketing

JULY 6, 2022

You know, that that element, you know, some of it starts in social media, certainly reputation, as I mentioned, content, which I'll get to in, in point number six. And that's just a lack of steady flow of leads. Now we've got leads coming in. Those leads to customers. Retention now becomes really the biggest part.

SMS 90

SMS Retention Metrics Networking 90

Duct Tape Marketing

MARCH 8, 2022

We are participating in social media and building communities. The final two stages of the marketing hourglass lead to scalability. Retention What does your retention process look like? What do your social media content, cross-promotion, and user roadmaps look like? What are the answers?

Marketing 92

Marketing Software Review Technical Review Retention 92

Up and Running

JANUARY 23, 2018

Also, find out: If they are on social media, and their choice of network. Work with leads generating companies like Salesripe. In other words, focus a good amount of effort on customer retention rather than customer acquisition. What you look to define will depend on your company and the nature of your market.

Sales 82

Sales Metrics Business Plan Networking 82

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? Marketing will need to focus on lead generation (new MQLs), and customer success will need to drive retention and feature adoption.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

MAY 27, 2022

Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Team members also represent the brand on social media while simultaneously building their own personal brands. Nurture leads and upsell customers with email marketing.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

JANUARY 26, 2016

Increase lead conversion by X. Increase quality leads by X. Increase retention. If a key objective is to increase retention by 12% for example, you’ll need to know what retention is today of course, but you’ll also need to understand what activity, person or data point you’ll need to keep track of the variable.

Metrics 28

Metrics Retention Analytics Sales Cycle 28

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Delivers value to top-of-funnel users through various resources and begins the process of engagement and lead nurturing. Your landing page is the make or break of these efforts. Latana keeps things simple above the fold.

Audience 156

Audience Video Software Review Conversion 156

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. Social Media marketing for startups – paid course by Dan Martell.

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. Social media drives communication…to drive sales. 5 Social Media Growth Hacks for Small Businesses by Forbes.

Retention 48

Retention Metrics Acquisition Conversion 48

Duct Tape Marketing

OCTOBER 3, 2018

So the way I defined sales enablement for my book is to deliver a positive customer experience by equipping sales with knowledge, skills, processes, and tools, through cross functional collaborations, obviously that’s between sales and marketing, in order to increase sales velocity, sales retention, and also productivity.

Sales 57

Sales Marketing Kansas City Kansas 57

Occam's Razor

APRIL 21, 2014

Let use the question in general way. I know that it depends of business, goals, measurement plan, resources and so on… But i talk in general. Btw our business is lead generation website and we have a lot of campaigns in different channels. A huge chunk of social media consumption is via dedicated mobile apps.

Analytics 131

Analytics Marketing Campaign Metrics 131

Both Sides of the Table

FEBRUARY 15, 2011

I don’t see this changing much like I don’t see you building blockbuster movies outside LA or shift the media buying center of gravity out of NY. Recruiting & retention will be different outside the Valley. Now let’s think about retention. eBay and others. Imagine your company hiring in the Valley.

Silicon Valley 313

Silicon Valley Southern California Los Angeles Semantic 313

Brandanew

JULY 10, 2015

First, define your goal : Lead Generation, Community development/growth, Traffic on your site, Brand mentions, audience interaction etc. b) User Retention: One of the big reasons why we engage in any branding or Content Marketing efforts is to increase or build consumer loyalty. It is important to build user retention.

Retention 100

Retention Metrics Social Media Analytics 100

Duct Tape Marketing

MARCH 4, 2016

Share-worthy posts are exactly what they sound like; they’re posts on social media platforms that get many shares, likes, favorites, etc. If you’re only posting quick tweets and Facebook updates that alert users of your promotions, however, chances are that you’re not getting much advantageous attention on social media.

Product 28

Product Social Media Video Retention 28

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket Watcher provides a practical look at product marketing for start-ups.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. Social media, on the other hand, are browsing channels. Image source.

Customer 140

Customer Marketing Social Media CPA 140

www.rocketwatcher.com

DECEMBER 5, 2011

Social Media. About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. customer retention. lead generation. Social Media. Rocket Watcher: Product Marketing for Startups. by April Dunford.

Naming 41

Naming Startup Product Name Framework 41