Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. At launch, marketing is based on customer behavior related to the problem your product solves.

Product 102

Product Marketing Social Media Channel 102

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Retention competition is how you get people to come back to your app. So what can you do?

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

AUGUST 30, 2018

It slows product development. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Include notes from your internal team that explain how insights are influencing product development.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

NOVEMBER 29, 2018

As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Both freemium and free-trial programs are product-led strategies: they show instead of telling. If you haven’t committed to a product-led strategy, you can stop reading now. Free-trial models.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

APRIL 27, 2022

He was part of the management team that was instrumental in launching NYTimes.com’s first digital paid product and the acquisition of About.com. 22:24] Retention and recruitment have become really hot right now for a lot of organizations – what role can community play? [24:13] More About John Cantarella: Community Playbook.

Community 67

Community New York Small Business New York City 67

ConversionXL

JULY 3, 2014

Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. Selling a weight loss program will be more emotionally charged than, say, selling routers.

Customer 133

Customer Analytics Conversion Lead Generation 133

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing. Product, product, product!

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Why, we just unified acquisition and engagement! But from a pragmatic perspective I think its a dangerous thing to rely on when making concrete product decisions. March 25, 2009 9:19 AM Eric said.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 14, 2009

If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs. Take the minimum viable product , for starters. Take the minimum viable product , for starters. They get focused solely on growth.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Have you struggled with engagement and retention?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

OCTOBER 19, 2017

They are responsible for guiding the direction of the program, facilitating the needs of various departments through focused optimization efforts, and perhaps most importantly, serving as a diplomat for CRO to the broader organization. The Test Manager is the presidential figure in [this] scenario. or another supported function.

Chad 90

Chad Analytics Technical Review Framework 90

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. You've worked on a robust search engine optimization and pay per click programs to steadily grow your search traffic. Do we need a loyalty program?

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

APRIL 3, 2019

Invites went up 50%; 35% lift in referral acquisition. Stefanie Lambert: “Real Talk: Tough Lessons Learned When Building an Optimization Program”. Present the ROI of the experimentation program to management. sell the program). Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

steveblank.com

JULY 8, 2011

automatic links to generated images Rietveld - asynchronous code reviews on changesets Tech*if*er0*urs – blog on roadmap for learning rails Best free programming books Project Management Basecamp - web-based project management and collaboration tool. WebSequenceDiagrams - sketch sequence diagrams.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. customer retention, churn reduction, lifetime value. Great for visualizing work of product development. NESTA : They invest in early-stage companies, inform and shape policy, and deliver practical programs that inspire others to solve the big challenges of the future.

Software Review 53

Software Review Technical Review Startup 53