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Guide To Develop A Highly Successful Online B2B Marketplace

ReadWriteStart

Many B2B companies are now looking to develop their own online B2B Marketplace with the potential of becoming industry leaders. The internet and technology have taken over businesses and marketing strategies, so it’s logical that any b2b company would want to capitalize on this medium to stay competitive in the market. .

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The Real Promise of Gen AI: It’s in the Apps, Not the Pipes

VC Cafe

Big tech firms are integrating GenAI into many existing tools, B2B and consumer facing, so this is something founders should watch out for Who owns the Gen AI platform? (by Apoorv Agrawal shared a great article summarising the current economics of Gen AI. Potential areas include: Gaming – eg. AI-driven games and virtual worlds.

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The Modern Approach To Account Based Marketing

ConversionXL

In this article, we’ll explore how account-based marketing has changed over the years and whether or not it should be your focus. If you’re selling B2B, you know it’s a wide and competitive market. Is ABM right for your business? However, many marketers often rely on ABM when it may not be the best fit. DemandBase.

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The Price of Free is Actually Too High

Feld Thoughts

I loved this quote by Tristin Harris in the New York Magazine article The Internet Apologizes …. “We cannot afford the advertising business model. ” The article ends with a parallel quote from Tim Berners-Lee, creator of the World Wide Web. The price of free is actually too high.

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The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

Yesterday I was having a discussion with one of our executives on the strength of network effects inherent in the data.world business model. This led to a far ranging strategic discussion that got us both really excited about the huge potential of our business. I’ve also heard BDAs called SaaS 3.0 although the SaaS 3.0

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Snowflake achieved over 300% growth with ABM.

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The Science of Increasing Customer Loyalty

ConversionXL

It’s not easy feat, but this article is designed to arm you with the knowledge and tools to start optimizing beyond the initial purchase conversion, and hopefully, to rack up some repeat purchases and referrals in the process. Martin put it very well in an HBR article: “Remember: The mind is lazy. Lafley and Roger L.

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