Remove Advertising Remove Differentiation Remove Distribution Remove Vertical
article thumbnail

Requests for Startups in 2024

VC Cafe

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Verticalized Video Understanding – machine interpreted video. It’s time to build!

article thumbnail

7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Perform a competitive analysis to determine how you’ll differentiate. To stand out, learn what competitors are doing so you can effectively differentiate. Both are critical.

eCommerce 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The only 2 ways to build a $100 million business

Version One Ventures

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. With this model, user acquisition is generally close to free, and monetization per user is often low (advertising-based or freemium businesses).

article thumbnail

Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He does think there are opportunities in vertical search.

Vertical 265
article thumbnail

The Great Voice Consolidation

View from Seed

Voice-powered products and services will exist and succeed or fail via as yet unknown but fundamentally different looking distribution and discovery mechanisms. Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage.

Vertical 120
article thumbnail

The Definitive Guide To Instagram Marketing

Duct Tape Marketing

You know, even for advertisers, but certainly for organic as well. TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators. You mentioned TikTok already. It's kind of the, seems to be the hot child of the moment for Yeah.

article thumbnail

The truth about FMCG in Australia

Start Up Blog

Innovate radically to invent new ways to distribute consumer goods. And it’s harder than ever to differentiate consumer goods. Advertising is becoming less cost effective as audience attention fragments. To the boring area of distribution – the area that has been ignored for the past 20 years… Who they sell to.