Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. With this model, user acquisition is generally close to free, and monetization per user is often low (advertising-based or freemium businesses).

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. He does think there are opportunities in vertical search.

Vertical 265

Vertical Curation Boston Burn Rate 265

Growthink Blog

FEBRUARY 27, 2010

And this business is becoming LESS advertising driven -- transitioning from today's model of more than 85% of revenue being ad-based to less than 60% and trending down with the balance being generated by content payments, either for one-time viewings or via subscriptions. Annual U.S.

Los Angeles 85

Los Angeles Silicon Valley Technical Review Distribution 85

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. This happens in advertising all the time. Marketing automation (as we know it today) was just born. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

View from Seed

AUGUST 30, 2017

We think it’s inevitable that this vertical will undergo the same digital transformation as every other major commerce category and we’ve made two investments behind this thesis ( Paintzen and Renoviso ) and will be expecting to do more around the construction and renovation space in the years to come. Source: Google Finance).

Denmark 244

Denmark Vertical eCommerce Internet 244

Occam's Razor

JULY 24, 2018

You can see the company’s marketing strategy spans television and other offline advertising, including retail. Slice the matrix vertically along the time-to-useful dimension…. Our last vertical slice includes metrics that measure performance across customer segments, divisions and channels, among other elements. What do you see?

Analytics 93

Analytics Framework Metrics Algorithm 93

Up and Running

OCTOBER 7, 2019

Cost per conversion or acquisition: represents the total cost paid for an advertisement in relation to its effectiveness in generating a conversion. . For example, you may need to reassess the vertical distribution of your sales team to focus on industries with higher returns.

Founder 71

Founder Retention Metrics Technical Review 71

Duct Tape Marketing

DECEMBER 20, 2022

You know, even for advertisers, but certainly for organic as well. TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So it actually gets higher distribution, it actually gets more reach and publication when you've done your editing in-app, whether that's adding a filter, adding music, adding stickers.

Marketing 96

Marketing Social Media Video Technical Review 96

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

View from Seed

FEBRUARY 1, 2017

Voice-powered products and services will exist and succeed or fail via as yet unknown but fundamentally different looking distribution and discovery mechanisms. Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage.

Vertical 120

Vertical Differentiation Internet SEO 120

Steve Blank

NOVEMBER 16, 2009

Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market. Let’s not let startups use this as an escape hatch to avoid customer development. Almost all Web startups are dominated by market risk. ““What’s the “Market Type” of your startup?&#

Customer Development 219

Customer Development Web Developer Customer 219

Duct Tape Marketing

AUGUST 25, 2022

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. It doesn't have to just be a vertical. Well, I think that something that should be thought about with any content is distribution. We're gonna build websites for a lot of different Shopify stores.

Marketing 83

Marketing Framework Vertical SEO 83

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. These two posts were amazing. Anyways, here’s one question I have.

Silicon Valley 128

Silicon Valley RSS California Customer Development 128

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. Advertising is becoming less cost effective as audience attention fragments. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive. One of which will certainly be theirs.

Australia 93

Australia Distribution Asia Channel 93

Occam's Razor

OCTOBER 14, 2014

With that, let's look at the first rich source of benchmarking data in CI tools, the industry and sub-vertical reports. And you also have, perhaps more useful, the industry wide acquisition strategy distribution. For this blog, Benchmarking classifies me into Internet & Telecom vertical. You can still learn from both.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

JUNE 20, 2019

But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States. Like YouTube, you can monetize DailyMotion videos with in-stream advertisements. Of course, with Wisita, you must create the audience for your videos—there’s no inherent distribution network (unlike YouTube).

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

JULY 26, 2016

It’s no joke that your users are your best advertisers. Still, it’s become one of our most profitable acquisition channels, and more importantly an excellent way to test new customer verticals and target markets. Get used to monitoring Twitter conversations around your vertical and try to engage with as many as you can.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

FEBRUARY 16, 2022

Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. It doesn't have to just be a vertical. Well, I think that something that should be thought about with any content is distribution. We're gonna build websites for a lot of different Shopify stores. I've got out an idea.

Framework 79

Framework Vertical Hosting Networking 79

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

Hearpreneur

DECEMBER 11, 2017

Influencer collaborations: Clients will contract an influencer to leverage their social expertise in creating a piece of content but will also have them distribute it to their organic following. Unlike other forms of advertising that are much more obtrusive, consumers opt-in to see influencers’ content by following their channels.

Software 49

Software Marketing Entrepreneur North America 49

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. The distribution discussion leads to some conclusions about competition: who are they and how they differ. The distribution discussion also leads to some assumptions about pricing. Marketing is at its peak.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

ConversionXL

FEBRUARY 3, 2022

At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. Having confirmed that paid advertising does impact the acquisition of new MQLs, a second experiment would be set up to determine what offer delivers the most new leads. One of Qless’s core verticals is the retail industry.

Framework 102

Framework Marketing Acquisition Retention 102

Rob Go

JANUARY 21, 2016

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). Convenience tends to be an area where incumbents struggle, especially when convenience is tied to new forms of distribution. Why Convenience is Better.

Disintermediation 28

Disintermediation Distribution Demand Flash 28

ConversionXL

JUNE 9, 2019

In 2010, Dr. Anne Aula, a Senior User Experience Researcher at Google, presented some disappointing findings about mouse tracking: Only 6% of people showed some vertical correlation between mouse movement and eye tracking. User viewing time was distributed as follows: Above the fold: 80.3% Attention maps. Below the fold: 19.7%.

Algorithm 111

Algorithm Analytics Conversion Stock 111

pandodaily.com

JULY 18, 2012

Ultimately, we each had a lot of domain experience in different content verticals and wanted to build the ultimate places we could work every day putting that experience to work. TastemakerX was the company Ruxin was born to build– that every hobby, obsession and savvy career move has unknowingly conspired to positioned him to create.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. They also must move advertising off-site, as they are now doing, which I detail in this post.). They also must move advertising off-site, as they are now doing, which I detail in this post.).

Social Media 47

Social Media Vertical Advertising Distribution 47

Small Business Force

MARCH 8, 2013

Net, net, strategic partnerships , whether to expand sales channels in specific vertical or geographic markets, or to expand product offerings, or joint development of new products, enable entrepreneurs to add resources while conserving capital.In effect, each company brings something the other lacks or wants. You get what you give!

Partner 37

Partner Small Business .Net Vertical 37

VC Cafe

APRIL 29, 2020

The $349 billion aid package issued by the US Government and distributed in the form of SBA loans was quickly gobbled up by a large number of applications, many of which were from venture-backed or PE-backed startups. Source: NVCA , “Startup Ecosystem Faces Capital Crunch over Coming Months” USA – SBA Loans and PPP.

SBA 124

SBA Technical Review Startup 124

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing.

Lean 244

Lean Silicon Valley Startup RSS 244

Both Sides of the Table

JANUARY 17, 2011

From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Were they vertically integrated ? Specifically they pointed out that I didn’t cover all of the innovation they had done around the future models of advertising. If so, why?

Technical Review 356

Technical Review Framework Audience Media 356

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

Marketing 100

Marketing Campaign Email Sales 100

Startup Professionals Musings

MAY 1, 2012

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. A formal customer relations program is the first step. Marketing with a big “M.”

Vertical 223

Vertical Distribution Leadership Programming 223

Growthink Blog

JUNE 19, 2010

And this business is becoming LESS advertising driven -- transitioning from today's model of more than 85% of revenue being ad-based to less than 60% and trending down with the balance being generated by content payments, either for one-time viewings or via subscriptions. Annual U.S.

Los Angeles 76

Los Angeles Silicon Valley Technical Review IP 76

Startup Professionals Musings

FEBRUARY 22, 2011

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. A formal customer relations program is the first step. Marketing with a big “M.”

Startup 233

Startup Leadership Vertical Distribution 233

Startup Professionals Musings

FEBRUARY 17, 2010

Often, this means specializing in a single vertical market or industry. Leadership is distributed. Leaders focus first on identifying market problems that exist and can be solved with technology, not just promotion and advertising. A formal customer relations program is the first step. Marketing with a big “M.”

Leadership 224

Leadership Vertical Distribution Programming 224

Hunter Walker

DECEMBER 24, 2013

Already have a bunch of local friends; critical mass of startups in verticals matching our Bottom Up Economy theme; on-the-ground frequently (I grew up here and Satya lived in Manhattan for several years). Bringing technology to financial services, publishing & media, commerce, advertising. The distribution is here.

Silicon Valley 102

Silicon Valley New York Vertical Early Stage 102

Genuine VC

DECEMBER 23, 2009

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” Disparate brands for consumers with a single brand for advertisers.

Arkansas 100

Arkansas Algorithm Advertising Audience 100