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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282
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4 Ways DNS Protection Keeps Your Online Activity Safe

The Startup Magazine

This means it works on a mobile device or desktop equally well, thus securing your browsing experience no matter how you choose to access the internet. Cookie tracking is being phased out but advertisers and malicious actors are using more sophisticated ways to follow you around the internet. Phishing and Malware Protection.

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Digital Marketing Trends to Help You Grow Your Restaurant

The Startup Magazine

Mobile Marketing. The popularity of smartphones and the fact that most people read and respond to text messages more quickly than other content continues making mobile marketing a drawcard right now. Why not take advantage of location-targeted mobile ads, in particular, to generate new leads and get more people through your doors?

Marketing 158
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Preparing Websites For The Unexpected | Smashing Mobile

mobile.smashingmagazine.com

Mobile Design’s Wake-Up Call Preparing Websites For The Unexpected. Advertisement. Mobile devices shake old habits in two ways. Now, not only do we have small-screen iPhones, Android phones, Kindles, iPads and other mobile devices, but we’re asking websites to adapt to whichever device comes knocking. Newsletter.

Mobile 101
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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

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What Are Some Organic Marketing Strategies for Startups? 

The Startup Magazine

When you’re in the early stages of your startup, it can be difficult to find funds or validate spending money on marketing and advertising or to even find the time to plan out your organic marketing strategies. Organic marketing generates traffic to your business naturally over time, rather than using sponsored posts or paid advertising.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165