David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm . This is harder than it sounds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 12, 2013

At this point you should educate your management team on this specificity. " And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. If there’s a cost associated with running a campaign (i.e. that runs on the destination page.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Finally, and only lastly, I blame the management teams. But they don't realize the cost. Tag Management. First, if you are going to touch the code on your site make sure you get a tag management tool right now.

Analytics 131

Analytics Marketing Campaign Metrics 131

www.pakman.com

SEPTEMBER 27, 2012

To build the online media giants of tomorrow, companies need models where the costs of both content and distribution are near zero. These models allow scale to emerge at very low-cost. However look for Twitter to use Twittercards and link management (affiliate programs, “products in your stream”) to differentiate.

Social Media 47

Social Media Vertical Advertising Distribution 47

Occam's Razor

JANUARY 28, 2013

The product/brand managers at 7 for all mankind clothes, Bertolli pasta sauce, Pepsi, Dodge Dart, etc. I have zero doubt that the brand manager for Ragu and SVP of the foods division are amazingly smart people full of passion. It does not have nearly as many layers of management as they all do. No environment commitment.

Web 164

Web Design Marketing Security 164

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to do a online usability study (it just costs $20 a pop!!). But even if 110% of the signs point to that first make sure you have aggregated all the marginal gains. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

techcrunch.com

OCTOBER 23, 2010

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. The project was so low cost they did not even want to bother with it. Maybe you can be the project manager and team up with someone else who is a prgrammer.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

VC Cafe

JULY 15, 2011

The cost for the startups is 10% of their equity, which is taken by the fund GeekVentures I as payment. The cost is only $10 per month, and they hope to attract the SMB market which currently isn’t served by Cisco or Juniper. They plan to scale by using ecommerce aggregators as affiliates.

Incubator 99

Incubator Startup Florida 99

Occam's Razor

OCTOBER 22, 2008

Automatic importing of AdWords cost data into Urchin. Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. AdSense now integrated into GA. Advanced visualizations: Motion Charts! Custom Reports! Advanced Segmentation!! The Google Analytics API. Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 10, 2011

A majority of your success will come from following the 10/90 rule , hiring smart analysts and then ensuring their work day is optimally structured , weaning your management away from faith based decisions , and ensuring you have a clear line of sight and that you are following the process outlined in the web analytics measurement model.

Analytics 120

Analytics Web Agile Campaign 120

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

If you are looking for short-term revenue or quick wins, you are better off skipping it (do something boring, but profitable, like Email or Affiliate marketing). But, more than that, the cost of providing digital only services (like photos, or literally anything in the cloud) is extremely low. Geographic World Domination Opportunities.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Task Management. Project Management Tools. Subscription Payments / Management. Managing APIs. Customer Relationship Management. Contractor Management. Private beta invitations & management: Prefinery. Scanning / Document Management. Project Management tools. Part 4- Closing.

Software Review 53

Software Review Technical Review Startup 53