Start Up Blog

JUNE 3, 2021

After it we had a Q&A session and over email I got asked a number of additional questions. A simple solution would be having an onboarding process where all publishers / people need to be verified with 100 points of ID and all corporate advertisements in said channels approved by an actual person and not an AI. So here they are!

Technology 118

Technology Social Media Affiliate Media 118

ConversionXL

FEBRUARY 3, 2022

If you’re active on several channels, consider merging comms into a single platform to maintain customer satisfaction with fast, consistent responses. Where you’re unable to engage promptly in person, keep response rates high by using a chatbot to answer frequently asked questions and direct customers to appropriate support channels.

Product 102

Product Marketing Social Media Channel 102

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 126

Social Media Media Marketing Database 126

ConversionXL

OCTOBER 19, 2021

To succeed, you need to win the battle for attention and stay in the good graces of Facebook’s algorithm. To know how to succeed with your marketing, it helps to understand how Facebook manages its algorithm. The more people engage with your content, the more relevant it will be seen by Facebook’s algorithms. Image source.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 69

Social Media Media Marketing Database 69

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Why not start a YouTube channel with a series of how-to videos?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 16, 2015

For example, you can do big, strategic, changing the site search algorithm, and cart checkout, navigation, headers and footers whatnot. Now I don’t know how many people has optimized email. Email, paid keyword, where do they land? Affiliated. My gosh, how long is my email effective. Where should they go?

Video 48

Video Analytics SCRUM Metrics 48

Transformify

MAY 14, 2018

Most companies rely on email marketing and services such as Oxyleads, hunter.io, etc. to obtain the email addresses of the relevant decision makers. So how to be in compliance if email marketing is one of your primary channels? These include your clients, vendors, affiliates, etc. Performance of a contract.

B2B 40

B2B Sales Marketing Affiliate 40

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. — Image credit: Thinkstock.

Marketing 165

Marketing Viral SEO Analytics 165

grasshopperherder.com

FEBRUARY 19, 2011

Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# Then please email me with the number of meetings you manage to get. There no reason to disclose your secret google busting search algorithm on the first date.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

Occam's Razor

JANUARY 9, 2012

The problem is Marketing and lack of imagination in using the web/digital channels. We live in a hyper fragmented world with, quite literally, hundreds of TV channels, thousands of social connections and millions of websites. But the concept applies across all channels. Especially in the 30% area referenced above. I walk a lot.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. All that technology and real-time bidding and trading desks and brilliant algorithms and ad exchanges, everything comes down to… right message. Can you do RM+RP+RT using TV? How about magazines? Does Yahoo!

Analytics 60

Analytics Marketing Mobile Audience 60

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. They know there are affiliate links. Around 77.5% Of the remaining shares, 7.5%

Social Media 145

Social Media Audience Media Marketing 145

marketingland.com

OCTOBER 8, 2012

Email Marketing |. Affiliate Marketing. Sign Up To Receive This Column Via Email: Like This Story? Daily Email: Got a tip? YouTube Launches More Original Programming Channels In Europe And Beyond people have tweeted this article. Social Media |. Search Marketing |. Display Advertising |. Analytics |. Wheres Sphinn?

Metrics 47

Metrics Analytics Search Affiliate 47

Occam's Razor

FEBRUARY 9, 2015

she will look at all her observations of other supermarkets on Earth, on other planets, and do her best to give your the best normalized, indexed, algorithm'ed number. And I'm totally ignoring that demo/psycho data is deeply inferred and algorithmized. Email marketing is another fav.) A slight variation of the above.

Metrics 60

Metrics Analytics Non-Compete Search 60