Up and Running

DECEMBER 14, 2016

If our readers choose to learn more or purchase from links to our partners, sometimes we earn affiliate commissions that support Bplans’ mission. There are metrics to review. We work with like-minded partners who also want to help your businesses succeed by providing the best tools and content for the job.

Email 60

Email Small Business Marketing Campaign 60

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? So how does one identify economic (goal) value for the non-ecommerce macro-conversions and all the micro-conversions? To answer that question I signed up for an affiliate account with Amazon and added my affiliate id to the outbound link. Not through data pukes.

Analytics 122

Analytics Conversion Affiliate Web 122

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

Up and Running

DECEMBER 6, 2019

Is there content online related to that name that you wouldn’t want your potential customers to accidentally affiliate or associate with your brand? Make sure it’s set up with streamlined eCommerce functionalities. . Are there other companies or sites out there that have the same name? Performance analytics.

Small Business 104

Small Business Naming Audience Search 104

Occam's Razor

JANUARY 6, 2010

Take a week to segment that data and find out how to save 10% of the cost. No longer can tools or "analysts" just puke 15 metrics on a report and hope to survive. It is that important (especially if you are a non-ecommerce b2b government peaceful protest photo sharing website). Find the biggest abandonment page.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! Please click on the above image for a higher resolution version , including all the other metrics.]. Click on the image for a higher resolution version , along with a peek at other metrics.]. Why is this cool?

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

AUGUST 28, 2006

How many metrics can you call adorable? Site abandonment rate is an adorable metric, to me : ), for these reasons: Money, money, money baby. IMHO there isn't a metric out there that can tell you a lot so quickly and any improvement you make to it will directly and immediately impact the bottom-line. My hypothesis is that.

Metrics 98

Metrics Analytics SEM Campaign 98

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This can be direct business partners, vendors, or even affiliates that you identify a mutual benefit from sharing data. How to choose a CRM for your business.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

JANUARY 21, 2009

Or Affiliate programs? If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. If you are a non-profit like NTEN (the "craigslist of non-profits") then use Visitor Loyalty metrics to measure success of your AdWords campaigns.

Analytics 75

Analytics Conversion Campaign Metrics 75

Up and Running

MAY 23, 2016

The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. Estimating Realistic Startup Costs. There are many ways to market a SaaS product—from paid advertising and affiliate partnerships, through active outreach to media outlets, and content marketing.

Software Review 74

Software Review Software Delaware Forecast 74

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. That is so cool. Campaign is defined as anything but Direct traffic. Tag your Bing campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. But they don't realize the cost. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Cost Per Acquisition.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

JUNE 16, 2015

I’m going to change for this,” because they’re not invested in there, there is very low opportunity cost. And so you can focus on the most important ideas and so to maximize the opportunity cost of running AB testing. If [inaudible 00:18:20] ecommerce to say, “If you want, go run this test.”

Video 48

Video Analytics SCRUM Metrics 48

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Never bother to do a online usability study (it just costs $20 a pop!!). If you don't kill 25% of your metrics each year, you are doing something wrong. our measurement strategies 2. success measures.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment). Conclusion.

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Nice ain't it?

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

MARCH 20, 2015

Zalando has seen huge growth in Europe, overtaking many established, big ecommerce companies. If it would take too long (more than 4-6 weeks), you need to re-evaluate the cost of your time. ecommerce site) – the order in which the search results are presented is typically far more important than the search itself.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. If you do your analysis right you can lower cost (by identifying and eliminating the losers!) Coupon affiliates. "Social to your website. " Bam! Paid search.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

FEBRUARY 1, 2010

Now go create your custom reports because if you can help the HiPPO's figure out how to reduce cost of acquisition they will love you more than you can imagine. Drag the dimension you need (traffic sources, landing pages etc) and analyze the data by choosing the metrics that tell the end to end story. Email marketing? Paid Search?

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

OCTOBER 22, 2008

Automatic importing of AdWords cost data into Urchin. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own. Pick up Keywords and drag it on to the the Dimension or Metric box. AdSense now integrated into GA.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 7, 2014

" Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." the instinctive response of the Squirrels is to go grab the most obvious metrics and start partying. Pick hard metrics to designate as your key performance indicators.

Analytics 140

Analytics Web Metrics DC 140

www.vccafe.com

MARCH 11, 2013

Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? tells you how much adwords cost. affiliate and referral marketing on the web. hire low-cost international engineering talent. Startup Foundry tools list. Small Business tools list. Lean Startup Circle â?? Google Group for startup advice. Analytics review â??

Software Review 53

Software Review Technical Review Startup 53