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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.

Partner 225
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. Shows me again if the product is in stock.

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Six Good Reasons to Partner with a Competitor

Startup Professionals Musings

For instance, most equipment manufacturers use common components to reduce costs, yet compete vigorously on the end product. Best of both creates a new market. Up-sell related products after the initial sale. This is called up-selling, or cross-up-selling, and both parties share the profits. Integrate for new or critical mass.

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28 Entrepreneurs Reveal the Organization, Communities or Associations they Belong to That Help Support Their Business

Hearpreneur

Free FoundersCard membership, 24/7 online support through forums, discounts on products and services, offline events, the assistance of an editorial team to aid in the creation and dissemination of content for the purposes of brand building and media opportunities, and more. This is why I continually join new professional communities.

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Twiistup 6 Highlights

Both Sides of the Table

In SoCal we are also leaders in affiliate marketing (Commission Junction), Internet video (Hulu) and bringing local businesses online (ReachLocal). He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business. But in this case Chamillionaire stole the show.

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is.

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