Affiliate, Leadership and Metrics

30+ Killer New Content Ideas in 30 Minutes (and How to Prioritize Them)

ConversionXL

MAY 19, 2020

Finding and exploiting these gaps can go a long way toward building not just awareness-stage interest but perceived thought leadership as well. . Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them. What knowledge is second-nature to you that your customers don’t know?

Differentiation

Differentiation Sales Email Metrics

Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. To win at thought leadership, be different.

Demand

Demand Affiliate Audience Leadership

Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Review the book.

Analytics

Analytics Web Technical Review Metrics

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

JULY 12, 2010

Please click on the above image for a higher resolution version , including all the other metrics.]. I love the data you saw in the very first screenshot, and I absolutely love this… [Please click on the above image for a higher resolution version , including all the other metrics.]. Say it ain't so! :). Why is this cool?

Analytics

Analytics Viral Web Mobile

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. Well don't give up.

Analytics

Analytics Search SEO Metrics

Why Every Company Needs a Growth Manager

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. The Growth Manager also needs creativity, strategic thinking, and of course leadership.

Management

Management Analytics Technical Review Framework

Why Every Company Needs a Growth Manager

Seeing Both Sides

FEBRUARY 25, 2016

This task is accomplished through the selection of key performance indicators, and the development of reports on these metrics for consumption across the organization. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. The Growth Manager also needs creativity, strategic thinking, and of course leadership.

Management

Management Analytics Technical Review Framework

Hospital Governing Board Structure

Board Effect

DECEMBER 16, 2019

After the implementation of ACA, more hospitals and health systems entered into affiliations, acquisitions, membership substitutions, join ventures, and clinical affiliations. The changes in the organizational leadership may prompt changes in the composition and structure of boards.

Government

Government Affiliate Software Review Leadership

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework

Framework Marketing Metrics Audience

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media

Social Media Metrics Conversion Media

How Artificial Intelligence Will Increase Your Business’ ROI

YoungUpstarts

MAY 24, 2019

It not only takes the guesswork out of the equation, but quickly assimilates best practices by utilizing advanced testing and core engagement metrics. Core Engagement Metrics. Once you select your core metric goals, machine learning will monitor and analyze incoming traffic. Advanced Testing. Marketing Extensions Inc.,

Artificial Inteligence

Artificial Inteligence Metrics Algorithm Analytics

10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. our measurement strategies 2.

Analytics

Analytics Web Metrics Channel

Out of the Crisis #6, helpwithcovid.com

Startup Lessons Learned

MAY 29, 2020

It's been an incredibly useful resource for me and the projects that I've been affiliated with. The most important thing when you look at any project, you look at the growth, and the metrics change over time. The first metrics were number of projects created. The affiliate network was like an ad network for e-commerce.

Romania

Romania Silicon Valley Matching Cofounder

Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. What does the CPA of our original affiliate marketing campaign look like now? David's idea is simple and genius. Makes sense?

Web

Web CPA Analytics Affiliate

HBS Alumni Angels NY new chairman: Jason Klein

David Teten

JUNE 12, 2014

In December 2010, Richard Kane, then-President, Harvard Business School Club of New York , asked me if I’d like to found an HBS alumni-affiliated angel group in NY. We are also the second or third most active angel group in New York, depending on which metric you use. about 150 for Golden Seeds in New York, the largest group).

New York

New York Connecticut Angel Groups Florida

The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? You can try the offer with just one affiliate or some Bing ads. Fill it with the best web metrics to measure success.

Marketing

Marketing Analytics Web Channel

Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture

Occam's Razor

JANUARY 7, 2014

" Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." the instinctive response of the Squirrels is to go grab the most obvious metrics and start partying. Pick hard metrics to designate as your key performance indicators.

Analytics

Analytics Web Metrics DC

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics

Metrics Analytics Non-Compete Search

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

DECEMBER 3, 2018

It’s sometimes called thought leadership content. But, ultimately, it generates paying customers—and that’s the only metric that really matters. Funneling prospects to his website by using his author bio and in-answer links to promote his company, his investment fund, and other businesses he’s affiliated with.

B2B

B2B Marketing SEO Search

Square IPO: Is Square A Good Payments Business?

Agile VC

NOVEMBER 9, 2015

Undoubtedly some small businesses who became Square customers were comforted by the affiliation… if it’s good enough for Starbucks’s billions in payments it must be good enough for me. I wouldn’t play a huge premium on the company though given the leadership questions with Jack Dorsey trying to run potentially two public companies.

IPO

IPO .Net Revenue Acquisition