Up and Running

SEPTEMBER 22, 2021

Everyone is happy when (monthly recurring) revenue rises, but there are several more advantages beyond simply the bottom line: Brand building. Customers who sign up for a business following a referral have a 37% higher retention rate than non-referrals. How to set up your first referral program. Two-sided incentive.

Programming 141

Programming Churn Rate Design Campaign 141

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Allow me to rush and point out that this metric is usually just directionally accurate.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Of those, 72% say they directly impact pipeline and revenue. Any affiliate could host a webinar, no matter how small the audience.

Demand 115

Demand Affiliate Audience Leadership 115

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next.

API 167

API Viral Startup Retention 167

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Image source ). Renewal rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. Use them for testimonials, affiliates, etc. Passives (7-8).

.Net 48

.Net Metrics Retention Aggregator 48

The Next Web

MAY 26, 2013

Unless you already have a stellar reputation, having a basic prototype and showing early success — user growth, engagement, retention or revenue — is critical to winning investor interest. There’s no magic metric in software startups (so don’t let anyone convince you there is). Emerson Spartz , Spartz.

Software 151

Software Forecast Startup Exit Strategy 151

Up and Running

APRIL 6, 2015

Growing a company, generating recurring revenue, and creating loyal customers is no mean feat, regardless of your budget, or the number of employees at your disposal. The key metrics in the ownership economy are conversion rate, transaction size, and economies of scale. From privacy to belonging . US entries only.

Revenue 60

Revenue Affiliate Community Retention 60

practicetrumpstheory.com

JULY 14, 2010

First, what is an actionable metric? An actionable metric is one that ties specific and repeatable actions to observed results. This distinction carries over to metrics too. For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model.

Customer 133

Customer Churn Rate Retention Acquisition 133

Agile VC

NOVEMBER 9, 2015

There’s been ample coverage in the popular press of course highlighting everything from the company’s revenue growth, lack of profitability, and the well-publicized fact that founder/CEO Jack Dorsey is also CEO of Twitter so would theoretically be running two public companies simultaneously. Revenue Composition. Starbucks Deal.

IPO 165

IPO .Net Revenue Acquisition 165