Both Sides of the Table

APRIL 4, 2011

How many through affiliate deals? Do you have a customer referral program? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. Retention / Churn. Revenue Metrics. I like to think of revenue drivers.

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

SEPTEMBER 12, 2012

The company was having a noticeable customer retention issue several years ago. Retention rates had declined from the high 90s to the mid 80s, which senior management felt the need to address quickly. As a result, retention rates rebounded back up to the high 90s. SAS Canada is a good case in point. their peers).

Customer 168

Customer Social Media Retention Canada 168

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Occam's Razor

JULY 18, 2011

Most email programs now have preview panes that typically block images and scripts (Outlook, Thunderbird, Gmail, everyone), and default settings prevent data collection due to concerns about viruses. Not revenue. Up next, the excitement of the first engagement: Open rate = # of emails opened / # of emails delivered.

Metrics 137

Metrics Campaign Email Marketing 137

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

“LTV” means “the total revenue you’ll get from a customer over its lifetime.” ” For a simple subscription business model the formula is easy to write but hard to compute : [LTV] = [monthly revenue] × [number of months in lifetime]. So total expected revenue is $RN/ p. so expected months is 20.

Business Model 245

Business Model Metrics Engineer Technical Review 245

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.

Management 20

Management Analytics Technical Review Framework 20

Up and Running

APRIL 6, 2015

Growing a company, generating recurring revenue, and creating loyal customers is no mean feat, regardless of your budget, or the number of employees at your disposal. In the Membership Economy they are retention and customer lifetime value. Nonjoiners might pay cash and forgo loyalty programs to maintain privacy about how they spend.

Revenue 60

Revenue Affiliate Community Retention 60

ConversionXL

MAY 27, 2022

Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. Of those, 72% say they directly impact pipeline and revenue. This is the tactic that ConvertKit used to increase monthly revenue by 637%. How are you better than the competition?

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 3, 2022

Use incentives to optimize customer retention and advocacy through gamification. If people have to jump through hoops, your program will likely fall flat. For example, when ConvertKit began to grow its user base by cold-emailing bloggers , it doubled down on the tactic and scaled it up to include an affiliate program and webinars.

Product 102

Product Marketing Social Media Channel 102

practicetrumpstheory.com

JULY 14, 2010

For example, spending a ton of effort to drive sign-ups for a product with very low retention is a form of waste. Of the 5, only 2 matter before Product/Market Fit – Activation and Retention. Note: Some of you might have noticed that I swapped Revenue with Referral from Dave’s version.

Metrics 51

Metrics Lean Retention Startup 51

ConversionXL

OCTOBER 4, 2021

But if we consider that a journey map is built on the five stages of the customer lifecycle (awareness, consideration, purchase, retention, and advocacy), we can start to see how email contributes to a marketing strategy at every point. Building loyalty starts with what you do post-purchase and continues with retention emails.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

SoCal CTO

OCTOBER 5, 2010

10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Game mechanics have become a popular way of increasing user engagement and pushing user adoption, referral and retention, and many startups have sought ways to incorporate game mechanics into their sites. They called that program Eatsy.

Technology 191

Technology Product San Francisco CTO Hire 191

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Reactivation.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs.

Customer 133

Customer Churn Rate Retention Acquisition 133